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I am not sure what it is but some people take on a totally different persona once they get behind a keyboard. They do and say things that they would not dream of doing in a million years in their offline world. Yet the paradox is that the activity online is more likely to be discovered.
To be even thinking of ROI when speaking with someone will almost certainly kill off any chances of something coming from it. Your attention needs to be focused on them rather than what benefit you may or may not get from the discussion.
To assume that you cannot measure the ROI of social interactions, however, is not totally true. Some things are hard to measure but that does not mean they cannot be measured.
A few days ago I was posed the question ‘Isn’t Social Media just a big waste of time? How do you get a return on investment for all the time and effort you need to put in?’ As someone who loves a Paradox, I decided to answer this question for him via Social Media!!!
This is an Ecademy training video on blogging created by Thomas Power is chairman of business networking site .
Although this video is specifically about Ecademy, Thomas explains the logic about why blogging is so important for people selling their expertise and know-how and how Ecademy can help.
The Accidental Salesman Club was born in Ecademy and I believe it is an excellent place for developing business connections and referrals.
I have watched this a few times and I get something new each time I watch.
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This is an edited recording of a teleseminar I did with Thomas Power, Chairman of Ecademy.com. Thomas is a recognised visionary and thought leader in the world of online social networking and is himself a prolific networker.
In this recording Thomas shares with us why online social networking is so important and how to use Ecademy as a tool for lead generation both from referrals and direct business. This is highly recommended if you are wondering what online business networking is all about and how to use it for business development.
This is an excellent introduction to the world of blogging and podcasting. It covers the benefits, how to get started, how to publicise your blogs and podcasts, and most importantly, how to use them to generate leads. It even covers creating an extra income from selling your expertise online.
In this recording I interview Diane Corriette, who is a rising start in the world of internet marketing and who has an impressive record when it comes to blogging and podcasting.
When selling your services, reputation is everything. When you have a great reputation, prospects are more likely to listen to you and be interested in what you have to say. The reputation of products and services are just as important.
Not so long ago, the way to build your reputation was just through networking and publicity. It was time consuming and took a long time. With the internet, it is quite easy to build up a reputation relatively quickly and even easier to destroy your reputation at the click of a mouse.
Television journalist Andrew Marr reckons that bloggers are “bald young men sitting in their mother’s basements ranting”. In a speech to the Cheltenham Literature Festival, he enraged many bloggers; after all not all of them are bald. It is a rather naïve view, suggesting that blogging is something that is only done by strange individuals.
I was reading through some group discussions on a Linkedin this morning and there was a certain post which caught my eye. It had been started as a leading question which might as well have been a sales pitch. The thing that piqued my curiosity was that the photo of the person asking the question was actually a logo. That was the first time I had seen such a thing on Linkedin.
I clicked through to the profile to find it was all written in the third person. Strangely there was no link to the company website on the profile so I looked it up on Google and found it quite quickly.
When I first started using Twitter, like many, I did not know what I was doing. My networking mentor Thomas Power told me I should be using Twitter and so I gave it a go! I then did the normal search to find out how to get more followers and found there were plenty of people happy to give advice. There were more Twitter ‘experts’ than you can shake a pointed stick at!
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