Comments on: Getting a return from social media?

By: Jeffrey Fritzson

Jeffrey Fritzson — Tue, 12 Apr 2011 14:39:31 +0000

Richard,

One of the key statements I took away from this is, “How well do they really understand their target audience and the problems they solve?” To me this is a classic mistake often made when people do not follow the simple instructions of: ready, aim, fire.

Ready – Understand what you provide to your customers and who your customers are. A simple question to ask is “What bad thing is occurring in your propects organization because they do not currently use your product or service”

Aim – how are you going to get the word out? This could be Social Media or other forms of lead generation. Determine your lead generation system\strategy.

Fire – execute your strategy.

You described the crux of the problem really well. Thanks.

Just some thoughts.

By: Floor Lamp :

Floor Lamp : — Mon, 25 Oct 2010 09:12:56 +0000

well, everyone can be an SEO Expert themselves if we just learn and practice all those SEO stuffs that we are reading-”,

By: Graham Jones

Graham Jones — Sat, 06 Feb 2010 08:45:57 +0000

Excellent article, as ever. The know, like and trust element of buying is often underestimated, especially in the online sales world where “success” is measured in clickthroughs. However, research on the world’s top 100 brands in 2009 shows that in that year the brands which increased their profitability were those heavily engaged in social media. The brands which did no or little social media activity actually lost money. There is a clear and direct relationship between profits and social media activity. Also, a study conducted on owner run businesses (mainly sole traders in the USA, I admit) found that the ones who were making the most money were those who were spending 16 hours or more a week on social media (i.e. two days a week). I think the reason why most businesses don’t see a real ROI on social media is because they don’t do enough of it. But to do as much as is necessary to truly make more money requires a complete switch of focus for a business and a total change in attitude.

By: Karen Skidmore

Karen Skidmore — Wed, 20 Jan 2010 12:03:12 +0000

I don’t think enough business owners consider their target customer before charging in to the world of social media. Twitter may one of the most talked about social media tools at the moment but if your customer ain’t tweeting, then all the time you spend getting your head around Twitter may be wasted.

“Fish where the fish are” is a phrase used a lot. And I know your ROI will be far higher if there were more fishermen in business!

Great article, Richard

By: Brendan Cullen

Brendan Cullen — Wed, 20 Jan 2010 08:47:39 +0000

Richard I think the crucial element is that people “should be measuring the returns from all forms of lead generation and not just Social Media”. If people do that then they can judge for themselves how to apportion their limited time & budget. By definition, this requires people to do some experimentation in social media. Otherwise they can’t get a sense of its (lead generating) possibilities.

By: Steve Petzer

Steve Petzer — Thu, 22 Oct 2009 05:40:57 +0000

Excellent post Richard. This is the kind of feedback needed to keep networkers motivated and focussed.

By: How business owners have been measuring the ROI for Social Media | Social Media SA

Wed, 21 Oct 2009 21:27:50 +0000

[...] also asked Richard White of The Accidental Salesman® to share his views on how he would determine the ROI by using social media and this is what he had [...]