Articles under ‘All Audio Articles’

We all know we should have a marketing plan but how do you actually write a marketing plan for your business? And how do you use that marketing plan to drive forward sales?
In this recording straight talking small business marketing expert

You have generated the lead, done your fact find and submitted a sales proposal. There is one final hurdle to get over and that is negotiating the final deal. Whilst most negotiations happen on an informal basis it helps to develop your negotiating skill. If selling to la…Read the rest of this entry »This resource [...]

This is an edited recording of a free teleseminar I did with Thomas Power, Chairman of Ecademy. Thomas is a recognised visionary and thought leader in the world of online social networking and is himself a prolific networker. In this r…Read the rest of this entry »This resource is only available to members. Please Login [...]

Writing a book can be a great way for an expert to attract clients, but what is the process of writing a book? What is involved and how much effort will it take? How do you get your book published? And how to do ensure your effort results in more clients? All these questi…Read the [...]

As an accidental sales person it can be a difficult juggling act between selling, running your business, and delivering your services. How can we become more productive and create more time for vital sales activity, especially when we are busy with client work? In this re…Read the rest of this entry »This resource is only [...]

Exhibitions can be a good source of leads if you do it right. Do it wrong and you can spend a lot of time and money without have much to show for it. In this recording small business marketing expert Alan Rae will explain how to maximise the leads generated from your inve…Read the rest [...]

Can dressing for success make a difference in sales?
In this recording leading image consultant Pauline Crawford explains why the way we present ourselves is so important the sales process and simple changes you can make in order to increase your impact with client…Read the rest of this entry »This resource is only available to members. [...]

This is an excellent introduction to the world of blogging and podcasting. It covers the benefits, how to get started, how to publicise your blogs and podcasts, and most importantly, how to use them to generate leads. It even covers creating an extra income from selling y…Read the rest of this entry »This resource is [...]

This is an interview with small business marketing specialist Rosie Hatton. Rosie specialises in helping clients with a limited marketing budget to maximise the sales impact of their marketing spend.
This is an excellent resource for people new to marketing. Rosie …Read the rest of this entry »This resource is only available to members. Please Login [...]

This is a full interview with Chantal Cooke of Passion for the Planet radio (www.passionfortheplanet.com). During this interview I am explaining to Chantal what to do if you need to generate leads but hate cold calling! Th…Read the rest of this entry »This resource is only available to members. Please Login or Sign-Up as a [...]