Articles under ‘Business Development’

I once heard an excellent saying from a very successful businessman. He said that small business owners decide with their wallets whilst people in large businesses decide with their jobs. Whilst this may not be totally true, it helps us understand why trust is especially important when selling to corporates.
Having a trusted relationship will not [...]

Sometimes we can make things harder for ourselves without realising it. I prefer to take the easy path every time, especially when it comes to sales.
It took me a while to fully appreciate that there are some things that are easier to sell than others. But when I ‘got it’ I became really excited because [...]

Yesterday I was catching up on some recorded TV on my Sky+ player. One of the programs was a documentary on evolution and it was really focused on the vital role that the competition for food has played in how species evolve.
The food for business is profitable sales and just like the animal kingdom we [...]

Email is an incredibly powerful business tool and it’s hard to remember how business used to function in the days before email took off. I don’t know about you, but I still get really excited each time I get an email enquiry.
How you respond to email enquiries, however, could make the difference between winning [...]