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	<title>The Accidental Salesman &#187; Account Management</title>
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	<description>Free online sales training with Richard White</description>
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		<itunes:summary>Free online sales training with Richard White</itunes:summary>
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			<title>The Accidental Salesman</title>
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		<item>
		<title>Look after your golden geese</title>
		<link>http://www.theaccidentalsalesman.com/business-development/look-after-your-golden-geese/</link>
		<comments>http://www.theaccidentalsalesman.com/business-development/look-after-your-golden-geese/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 07:48:38 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Account Management]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Developing Relationships]]></category>
		<category><![CDATA[Sales Effectiveness]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=2501</guid>
		<description><![CDATA[Here is one of my favourite stories. The philosophy behind it has helped me immensely in building up key accounts:  
A man and his wife owned a very special goose. Every day this goose laid a golden egg, which provided a very comfortable income. Some days it laid more than one egg. On occassions [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Do you want a sale or a relationship?</title>
		<link>http://www.theaccidentalsalesman.com/sales-meetings-presentations/do-you-want-a-sale-or-a-relationship/</link>
		<comments>http://www.theaccidentalsalesman.com/sales-meetings-presentations/do-you-want-a-sale-or-a-relationship/#comments</comments>
		<pubDate>Mon, 23 Aug 2010 08:12:14 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Account Management]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Developing Relationships]]></category>
		<category><![CDATA[Sales Effectiveness]]></category>
		<category><![CDATA[Sales Meetings]]></category>
		<category><![CDATA[Sales awareness]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=2488</guid>
		<description><![CDATA[For me the answer is both! Not only do you end up selling more but you have a much more enjoyable time doing so!
When I am coaching corporate sales people and business owners to increase sales with their existing clients I often come across one of two mistakes which get in the way of sales.
Firstly, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is every sale is a good sale?</title>
		<link>http://www.theaccidentalsalesman.com/sales-meetings-presentations/consultative-sellig/is-every-sale-is-a-good-sale/</link>
		<comments>http://www.theaccidentalsalesman.com/sales-meetings-presentations/consultative-sellig/is-every-sale-is-a-good-sale/#comments</comments>
		<pubDate>Sat, 31 Jul 2010 19:16:18 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Account Management]]></category>
		<category><![CDATA[Consultative Selling]]></category>
		<category><![CDATA[Sales Effectiveness]]></category>
		<category><![CDATA[Sales Techniques]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=2441</guid>
		<description><![CDATA[Imagine you went into a shop and spent a lot of money buying something you later discovered was an expensive mistake. How would you feel about the sales person who sold it to you? What if the sales person just gave you what you asked for without checking?
I was having this conversation with a client [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>5 Soft selling tips for increasing sales with existing clients</title>
		<link>http://www.theaccidentalsalesman.com/starting-selling/5-soft-selling-tips-for-increasing-sales-with-existing-clients/</link>
		<comments>http://www.theaccidentalsalesman.com/starting-selling/5-soft-selling-tips-for-increasing-sales-with-existing-clients/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 09:58:30 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Account Management]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Consultative Selling]]></category>
		<category><![CDATA[Developing Relationships]]></category>
		<category><![CDATA[Sales Effectiveness]]></category>
		<category><![CDATA[Sales Techniques]]></category>
		<category><![CDATA[Starting Selling]]></category>
		<category><![CDATA[account developemnt]]></category>
		<category><![CDATA[increasing sales]]></category>
		<category><![CDATA[soft selling]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=2132</guid>
		<description><![CDATA[Increasing sales with existing clients may seem difficult in the current economic climate. Here are 5 soft selling tips for increasing sales without being pushy.
1. Be Proactive
Soft selling does not mean no selling! In boom times it may have been possible to just work on the relationships and trust that your clients would come to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Sales Jargon De-Mystified: Up-Selling</title>
		<link>http://www.theaccidentalsalesman.com/starting-selling/sales-jargon-de-mystified-up-selling/</link>
		<comments>http://www.theaccidentalsalesman.com/starting-selling/sales-jargon-de-mystified-up-selling/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 08:30:10 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Account Management]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Consultative Selling]]></category>
		<category><![CDATA[Sales Effectiveness]]></category>
		<category><![CDATA[Sales awareness]]></category>
		<category><![CDATA[Starting Selling]]></category>
		<category><![CDATA[account development]]></category>
		<category><![CDATA[building client accounts]]></category>
		<category><![CDATA[sales appreciation]]></category>
		<category><![CDATA[sales terminology]]></category>
		<category><![CDATA[up-selling]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=2020</guid>
		<description><![CDATA[Up-selling makes the selling of services easier and increases the value of existing and new customers. This article explains what up-selling really means.
Up-selling is where you attempt to sell a customer a higher value product or service. It could be an existing customer who is already using the product or service and selling them a [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sales Jargon De-mystified: Cross-Selling</title>
		<link>http://www.theaccidentalsalesman.com/starting-selling/sales-jargon-de-mystified-cross-selling/</link>
		<comments>http://www.theaccidentalsalesman.com/starting-selling/sales-jargon-de-mystified-cross-selling/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 08:46:35 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Account Management]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Consultative Selling]]></category>
		<category><![CDATA[Sales Effectiveness]]></category>
		<category><![CDATA[Sales awareness]]></category>
		<category><![CDATA[Starting Selling]]></category>
		<category><![CDATA[account development]]></category>
		<category><![CDATA[building client accounts]]></category>
		<category><![CDATA[cross selling]]></category>
		<category><![CDATA[sales terminology]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=2005</guid>
		<description><![CDATA[Cross-selling makes the selling of services easier and increases the value of existing and new customers. This article explains what cross-selling really means.
Cross-selling is where you attempt to sell a customer additional products and services. For example, a mobile phone company may attempt to cross-sell mobile broadband packages to customers who are on a monthly [...]]]></description>
		<wfw:commentRss>http://www.theaccidentalsalesman.com/starting-selling/sales-jargon-de-mystified-cross-selling/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Account development step 5 &#8211; work on relationships</title>
		<link>http://www.theaccidentalsalesman.com/business-development/account-development-step-5-work-on-relationships/</link>
		<comments>http://www.theaccidentalsalesman.com/business-development/account-development-step-5-work-on-relationships/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 08:30:46 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Account Management]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Developing Relationships]]></category>
		<category><![CDATA[Sales Effectiveness]]></category>
		<category><![CDATA[Soft Skills]]></category>
		<category><![CDATA[account developemnt]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=1951</guid>
		<description><![CDATA[With relationship based selling, the clue is in the title! To be successful with this type of selling you need to be developing and extending relationships. The activity is similar to networking except you are building a network within the client account. Seek to keep updated with what is going on and also expand your [...]]]></description>
		<wfw:commentRss>http://www.theaccidentalsalesman.com/business-development/account-development-step-5-work-on-relationships/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Account development step 4 &#8211; hold account review sessions</title>
		<link>http://www.theaccidentalsalesman.com/business-development/account-development-step-4-hold-account-review-sessions/</link>
		<comments>http://www.theaccidentalsalesman.com/business-development/account-development-step-4-hold-account-review-sessions/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 08:21:54 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Account Management]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Developing Relationships]]></category>
		<category><![CDATA[Sales Effectiveness]]></category>
		<category><![CDATA[account management]]></category>
		<category><![CDATA[review sessions]]></category>
		<category><![CDATA[sales review sessions]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=1942</guid>
		<description><![CDATA[It is easy to assume that everything is going swimmingly with a client. You are delivering what you promised. The client is paying your bills. You are talking to the client most days, surely an account review is just a waste of time?
Actually, the more regularly you work with a client on a day-to-day basis, [...]]]></description>
		<wfw:commentRss>http://www.theaccidentalsalesman.com/business-development/account-development-step-4-hold-account-review-sessions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Account development step 3 &#8211; Develop propositions</title>
		<link>http://www.theaccidentalsalesman.com/business-development/account-development-step-3-develop-propositions/</link>
		<comments>http://www.theaccidentalsalesman.com/business-development/account-development-step-3-develop-propositions/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 08:38:32 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Account Management]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Developing Relationships]]></category>
		<category><![CDATA[Sales Effectiveness]]></category>
		<category><![CDATA[account development]]></category>
		<category><![CDATA[account management]]></category>
		<category><![CDATA[proposition development]]></category>
		<category><![CDATA[sales growth]]></category>
		<category><![CDATA[sales propositions]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=1898</guid>
		<description><![CDATA[During the account planning sessions you will have identified potential opportunities but this should actually be an ongoing activity with all priority accounts &#8211; even those not big enough to justify formal account planning sessions.

A proposition generates the interest in having a sales conversation about a specific problem.   In pro-active account development we are [...]]]></description>
		<wfw:commentRss>http://www.theaccidentalsalesman.com/business-development/account-development-step-3-develop-propositions/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Account development step 2 &#8211; formal account planning sessions</title>
		<link>http://www.theaccidentalsalesman.com/business-development/account-development-step-2-formal-account-planning-sessions/</link>
		<comments>http://www.theaccidentalsalesman.com/business-development/account-development-step-2-formal-account-planning-sessions/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 15:23:15 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Account Management]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Developing Relationships]]></category>
		<category><![CDATA[Sales Effectiveness]]></category>
		<category><![CDATA[account development]]></category>
		<category><![CDATA[account management]]></category>
		<category><![CDATA[account planning]]></category>
		<category><![CDATA[relationship management]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=1815</guid>
		<description><![CDATA[When we are working on our accounts day-in, day-out it is sometimes hard to see the wood from the trees. Taking time out to review important accounts on a periodic basis will help to protect what we have already achieved and maximise the growth potential.

An account planning session involves taking a step back from the [...]]]></description>
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		<slash:comments>0</slash:comments>
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