Articles under ‘Closing Sales’

The easy path goes nowhere

Imagine you are on a walking holiday and want to take in the spectacular views. You are walking along a path surrounded by beautiful trees. The sun is shining down on you, you hear birds chirping and you feel a warm cooling breeze brush your across face. After a short while you reach a fork [...]

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How to woo a prospect away from the competition

They say that ‘love is blind’ and when two people are totally in love then they do not pay attention to one another’s faults. Often, over time, the initial passion begins to wear off and they start to notice things that annoy them – like squeezing the toothpaste from the middle of the tube or [...]

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Sales Jargon De-Mystified: Sales Process

Sales process is a term used to describe the steps required to win a sale. Many businesses talk freely about sales process without actually having a clearly defined process that can be measured.
If I was to ask you how to make a perfect cup of tea you might start giving me a list of steps [...]

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Sales Jargon De–Mystified: Sales Funnel

The sales funnel is a term often used in sales but what does it really mean? This article explains why the sales funnel is an important aspect of sales management.
Imagine a funnel used to pour liquid into a bottle. It has a wide top tapering down to a narrow ending which fits into a bottle. [...]

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