The other day a business man was complaining to me that certain buyers were not recognising the difference in value between his product and those of his competition. He was providing a much superior level of service but it was failing to register on the buyer’s radar. All they seemed to be interested in was [...]
Read moreArticles under ‘Closing Sales’
Inoculation makes handling price objections easier
You can avoid some serious diseases by receiving an inoculation. The smallpox inoculation works by infecting an individual with a mild case of smallpox and the body builds up natural defenses. In a similar way, you can inoculate prospects against serious price objections by using the concept of inoculation. This will help enormously when closing [...]
Read moreHow a Soft Selling question can turn a £5 order into a £500 order
Asking the right questions and keeping it simple can lead to a much bigger and smoother sale.
The question is nothing earth shattering to someone skilled in consultative selling – quite basic really, as I am sure some people will be quick to say. It’s not something I invented – I was taught it when [...]
Do you network for introducers?
When I meet new people and get to know a little bit more about their background and their experiences I am always amazed by who they know and the shared connections we have. Many people that are currently working in micro businesses have previously worked in very large companies at a very senior level.
If you [...]