Articles under ‘Presentations’

Being able to present is an important part of closing a sale. Giving talks and seminars is also a good way of generating leads for accidental sales people. This e-book is full of useful tips on giving speeches and presentations. Although not written for a business audience, the information is valuable all the same.

I recently met a very confident woman who confided in me she was sometimes quite nervous in sales situations and yet it never showed. I asked her how she managed to maintain her outer confidence. Her answer was what she called her ‘magic wardrobe’. In her magic wardrobe she has a number of outfits that [...]

Dexter Moscow is a leading expert in sales communications. For the last 11 years Dexter has been a freelance presenter for QVC The TV Shopping Channel appearing live and selling a myriad of different products. Dexter also trains other QVC presenters in how to craft their pitch and he trains regular sales teams in how to present to win. This recording contains excellent and concise information on how to get your sales messages across in a compelling way. Dexter presents his 7 P.E.R.F.E.C.T. model for presentations and explains how to ensure you get your prospects to buy without feeling like they have been sold to.

Crafting a compelling sales message is an area that many accidental sales people would love to perfect. Imagine just opening your mouth and out comes a whole stream of words that captivate your audience. Within minutes your prospect has their cheque book quivering in one hand, pen clutched in the other and is begging you to become a customer!

Last night, in another free online sales training for the Accidental Salesman Club, Dexter Moscow taught us how to make our sales messages more compelling and memorable. Dexter has been a top presenter for QVC shopping channel for the last 11 years and is so good that QVC pay him train other presenters and guests. QVC’s sales in the UK run into hundreds of millions of pounds and the broadcasts are live. Dexter’s company, Audience Dynamics, also train businesses to create powerful sales messages and to present with confidence.

According to Dexter, the biggest mistake people make when talking about their products and services is that they focus too much on what is being offered without first connecting emotionally with the audience and tapping into the emotional reasons for buying. To do this you need to really understand your audience and speak to them in their language and in emotive terms.