I was helping a client to make her pitch more powerful the other day and l was struggling to get her to stop talking about problems people do not realise they have. At times like this I use my ‘Spotty Face’ analogy.
Imagine you are a doctor and a lady comes to see you with a [...]
Articles under ‘Sales Proposals’
Look for the spotty face!
Handling price competition by introducing service levels
The other day a business man was complaining to me that certain buyers were not recognising the difference in value between his product and those of his competition. He was providing a much superior level of service but it was failing to register on the buyer’s radar. All they seemed to be interested in was [...]
Read moreWriting sales proposals that sell
Why are so many sales proposals unsuccessful? You spend all time and effort on putting them together, only to see your hopes for a successful sale turn to dust. Ellis Pratt is the Sales and Marketing Director of Cherryleaf Ltd, a business specialising in documentation and…Read the rest of this entry »This resource is only [...]
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