Articles under ‘Telemarketing’

Have you considered using a tele-marketing agency to generate more leads for your business? I regularly come across business owners who have invested in tele-marketing only to be left with a large bill and nothing to show for it. I also come across business owners who swear by tele-marketing and sometimes they have been using the same agency as other business owners who have had a bad experience!

What is the difference between a successful campaign and one that is doomed to failure? What should you really expect from a tele-marketing agency and is it a potential option for your business? In this teleseminar recording I interview chartered marketer Nigel Woods. Nigel runs a successful telemarketing agency and I find out from Nigel how to maximise the return from any tele-marketing campaign.

In recent free teleseminar David Festenstein of TeleOpen who was talking to us about using cold calling to gain appointments with senior executives of large companies. We had a good sized audience with lots of great questions being posed.

David started off explaining why normal cold calling approaches are less effective with senior decision makers and why people who are OK with cold calling in general, shy away from calling senior decision makers.

David makes such calls every day on behalf of his clients and gave us tips in 7 key areas to help us become more effective in gaining appointments with senior decision makers: