Articles under ‘Cold Calling’

Imagine you are on a walking holiday and want to take in the spectacular views. You are walking along a path surrounded by beautiful trees. The sun is shining down on you, you hear birds chirping and you feel a warm cooling breeze brush your across face. After a short while you reach a fork [...]

There is a coaching model that is very effective for coaching others but can actually be used to coach yourself if you are stuck with your sales and looking for a way forward. It’s called the GROW model and within the corporate environment it is often used to teach managers the basics of coaching.
The GROW [...]

I was talking to a business owner yesterday who was telling me how he had been in sales for 25 years and how he knew how to sell…..but….was struggling to sell his new service.
I asked him to describe what it is that he is selling and who his target audience is and he went through [...]

Although cold calling may not be the most effective form of lead generation in terms of conversion rates, I would not rule out cold calling if you need to get some momentum in your business development. I have a client whom since biting the bullet and starting to make the calls has started getting loads [...]