Recently I have been working with an IT VAR (Value Added Reseller) to get all their sales and marketing processes in shape. The business owner was frustrated that despite spending a lot of money on marketing they were not seeing any return on investment.
He had outsourced the website management including SEO and Google Adwords to [...]
Articles under ‘Internet Marketing’
Lead Generation: Understand your market before wasting money on marketing
Twitter is great for increasing your online visibility
I have recently been introduced to Twitter.com At first I did not understand what all the fuss was about. Why would I be interested in what someone has had for breakfast? Who cares what I am doing for the day?
This week having been snowed in, combined with installing free software called Tweetdeck, I have begun [...]
Behave online in the same way as you would offline
I am not sure what it is but some people take on a totally different persona once they get behind a keyboard. They do and say things that they would not dream of doing in a million years in their offline world. Yet the paradox is that the activity online is more likely to be [...]
Read moreHow to build your reputation online
When selling your services, reputation is everything. When you have a great reputation, prospects are more likely to listen to you and be interested in what you have to say. The reputation of products and services are just as important.
Not so long ago, the way to …Read the rest of this entry »This resource is [...]