I was reading through some group discussions on a Linkedin this morning and there was a certain post which caught my eye. It had been started as a leading question which might as well have been a sales pitch. The thing that piqued my curiosity was that the photo of the person asking the question [...]
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Flying in turbulent times
By James McBrearty
Businesses, like aircraft, can experience periods of turbulence. The economic downturn is one such period where, if you are not careful, potential business can pass you by. The following tips are based on my own experience of managing turbulent times in terms of sales and moving into clearer skies:
1) Be a person, not a [...]
How to get a return from social media
By Graham Jones
Television journalist Andrew Marr reckons that bloggers are “bald young men sitting in their mother’s basements ranting”. In a speech to the Cheltenham Literature Festival, he enraged many bloggers; after all not all of them are bald. It is a rather naïve view, suggesting that blogging is something that is only done by [...]
Lead Generation: Understand your market before wasting money on marketing
Recently I have been working with an IT VAR (Value Added Reseller) to get all their sales and marketing processes in shape. The business owner was frustrated that despite spending a lot of money on marketing they were not seeing any return on investment.
He had outsourced the website management including SEO and Google Adwords to [...]
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