Articles under ‘Marketing’

Most businesses spend time chasing all over the place trying to find new clients when there are more than enough opportunities within a 30 mile radius of their offices. In this recording, small business marketing expert Rosie Hatton covers some of the marketing options for developing a thriving business in your local area.

On a recent free sales teleseminar, book marketing expert Sue Richardson from Word for Word was explaining to us why a good marketing plan is essential if you want to make writing a business book financially rewarding. Sue cautioned us not to expect to be able retire on the basis of the book sales. The financial spin-off opportunities, however, can be significant as long as you have something different to say.

We all know we should have a marketing plan but how do you actually write a marketing plan for your business? And how do you use that marketing plan to drive forward sales?

In this recording straight talking small business marketing expert Rod Sloane outlines his 1 page marketing plan template. In his typically clear and entertaining style Rod guides us through how to write a marketing plan and how then to turn the marketing plan into a ‘to do’ list for our lead generation activity.

To listeners of this recording Rod additionally provides access to a free copy of his 1 page marketing plan template and sample marketing plan.

Highly recommended!

‘Make Customers Love Your Marketing’ is a short e-book packed full of tips on how to use your marketing to improve relationships with your clients. Well worth a read.

This is an excellent resource for people new to marketing. Rosie gives a nice and simple definition of marketing and outlines where businesses typically waste money. Rosie also gives many simple to follow tips for marketing to support lead generation on a shoestring budget.

Listen and absorb this recording and you will get more sales bangs for your marketing buck!

The ability to write good copy and especially good sales copy is essential when using the written word to generate interest in your products or services. Putting all the tricks and gimmicks to one side, there are some basic principles that are easy to implement that can make a big difference to the pulling power of your copy. This e-book normally costs $47 and is available for download to subscribers of premium content.

This e-book is a great read and includes:

* The major reason why many aspiring copywriters fail’
* Important steps to consider before you begin the task of copywriting.
* Why it’s critical to have people who can subjectively review your copy.
* The secrets to persuasive copywriting.
* Vital questions to ask before writing any ad or sales letter.
* How to close the sale and prevent the customer from moving on to a competitor.
* How to write an interesting fictional story that rings home the point of the product or service.
* How to set the mood to take the edge off and put the reader at ease.
* Powerful components to writing an attention-grabbing headline.
* How to make readers agree with you.
* The most effective style of writing copy.
* Great tips to keep your sales message friendly and personable.
* How to make your testimonials more believable.
* What needs to be done before you even write a single word.
* How to write captivating stories that lead prospects to buy.