Articles under ‘Marketing’

Telemarketing can be an effective form of lead generation and it is often an activity that is outsourced to a specialist company. All too often it ends up being a costly exercise with no extra business to show from it. Here are 5 things to do before outsourcing your telemarketing to a third-party supplier.
Clarify your [...]

I was reading through some group discussions on a Linkedin this morning and there was a certain post which caught my eye. It had been started as a leading question which might as well have been a sales pitch. The thing that piqued my curiosity was that the photo of the person asking the question [...]

I recently attended and excellent Super Conference for coaches, trainers, and consultants. I was particularly interested in product creation and list building and was not disappointed. A lot of people there were struggling to get their businesses to work and as I got chatting to some of them I could not help myself from asking [...]

By James McBrearty
Businesses, like aircraft, can experience periods of turbulence. The economic downturn is one such period where, if you are not careful, potential business can pass you by. The following tips are based on my own experience of managing turbulent times in terms of sales and moving into clearer skies:
1) Be a person, not a [...]