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	<title>The Accidental Salesman &#187; Marketing</title>
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	<description>Free online sales training with Richard White</description>
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		<itunes:summary>Free online sales training with Richard White</itunes:summary>
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			<title>The Accidental Salesman</title>
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		<item>
		<title>5 things to do before outsourcing your telemarketing</title>
		<link>http://www.theaccidentalsalesman.com/generating-sales-leads/5-things-to-do-before-outsourcing-your-telemarketing/</link>
		<comments>http://www.theaccidentalsalesman.com/generating-sales-leads/5-things-to-do-before-outsourcing-your-telemarketing/#comments</comments>
		<pubDate>Sat, 11 Jun 2011 10:39:16 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Generating Sales Leads]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Telemarketing]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=3230</guid>
		<description><![CDATA[Telemarketing can be an effective form of lead generation and it is often an activity that is outsourced to a specialist company. All too often it ends up being a costly exercise with no extra business to show from it. Here are 5 things to do before outsourcing your telemarketing to a third-party supplier.
Clarify your [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The business without a face</title>
		<link>http://www.theaccidentalsalesman.com/generating-sales-leads/the-business-without-a-face/</link>
		<comments>http://www.theaccidentalsalesman.com/generating-sales-leads/the-business-without-a-face/#comments</comments>
		<pubDate>Wed, 01 Jun 2011 07:10:31 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Generating Sales Leads]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=3192</guid>
		<description><![CDATA[I was reading through some group discussions on a Linkedin this morning and there was a certain post which caught my eye. It had been started as a leading question which might as well have been a sales pitch. The thing that piqued my curiosity was that the photo of the person asking the question [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>From a maze to amazing!</title>
		<link>http://www.theaccidentalsalesman.com/generating-sales-leads/from-a-maze-to-amazing/</link>
		<comments>http://www.theaccidentalsalesman.com/generating-sales-leads/from-a-maze-to-amazing/#comments</comments>
		<pubDate>Mon, 28 Mar 2011 07:42:15 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Generating Sales Leads]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales Effectiveness]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=2853</guid>
		<description><![CDATA[I recently attended and excellent Super Conference for coaches, trainers, and consultants. I was particularly interested in product creation and list building and was not disappointed. A lot of people there were struggling to get their businesses to work and as I got chatting to some of them I could not help myself from asking [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Flying in turbulent times</title>
		<link>http://www.theaccidentalsalesman.com/generating-sales-leads/flying-in-turbulent-times/</link>
		<comments>http://www.theaccidentalsalesman.com/generating-sales-leads/flying-in-turbulent-times/#comments</comments>
		<pubDate>Sat, 30 Oct 2010 10:18:35 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Business Networking]]></category>
		<category><![CDATA[Generating Sales Leads]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Networking]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=2582</guid>
		<description><![CDATA[By James McBrearty
Businesses, like aircraft, can experience periods of turbulence. The economic downturn is one such period where, if you are not careful, potential business can pass you by. The following tips are based on my own experience of managing turbulent times in terms of sales and moving into clearer skies:
1)	Be a person, not a [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How to get a return from social media</title>
		<link>http://www.theaccidentalsalesman.com/uncategorized/how-to-get-a-return-from-social-media/</link>
		<comments>http://www.theaccidentalsalesman.com/uncategorized/how-to-get-a-return-from-social-media/#comments</comments>
		<pubDate>Thu, 28 Oct 2010 19:03:04 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=2559</guid>
		<description><![CDATA[By Graham Jones
Television journalist Andrew Marr reckons that bloggers are “bald young men sitting in their mother’s basements ranting”. In a speech to the Cheltenham Literature Festival, he enraged many bloggers; after all not all of them are bald. It is a rather naïve view, suggesting that blogging is something that is only done by [...]]]></description>
		<wfw:commentRss>http://www.theaccidentalsalesman.com/uncategorized/how-to-get-a-return-from-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dog powered Pestle machines and all that</title>
		<link>http://www.theaccidentalsalesman.com/generating-sales-leads/dog-powered-pestel-machines-and-all-that/</link>
		<comments>http://www.theaccidentalsalesman.com/generating-sales-leads/dog-powered-pestel-machines-and-all-that/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 17:52:23 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Easy Selling]]></category>
		<category><![CDATA[Generating Sales Leads]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=2406</guid>
		<description><![CDATA[Last night I was watching a TV program called &#8216;Victorian Pharmacy&#8217;. I was just flicking channels actually and something caught my eye. It was a Victorian pharmacist trying to sell a dog powered pestle machine. &#8216;Who would want one of them&#8230;?&#8217; went through my mind&#8230;.
A dog powered pestle machine may seem ridiculous to us but [...]]]></description>
		<wfw:commentRss>http://www.theaccidentalsalesman.com/generating-sales-leads/dog-powered-pestel-machines-and-all-that/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Lead Generation: Understand your market before wasting money on marketing</title>
		<link>http://www.theaccidentalsalesman.com/generating-sales-leads/lead-generation-understand-your-market-before-wasting-money-on-marketing/</link>
		<comments>http://www.theaccidentalsalesman.com/generating-sales-leads/lead-generation-understand-your-market-before-wasting-money-on-marketing/#comments</comments>
		<pubDate>Sat, 15 May 2010 09:20:26 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Generating Sales Leads]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=2351</guid>
		<description><![CDATA[Recently I have been working with an IT VAR (Value Added Reseller) to get all their sales and marketing processes in shape. The business owner was frustrated that despite spending a lot of money on marketing they were not seeing any return on investment.
He had outsourced the website management including SEO and Google Adwords to [...]]]></description>
		<wfw:commentRss>http://www.theaccidentalsalesman.com/generating-sales-leads/lead-generation-understand-your-market-before-wasting-money-on-marketing/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Do you network for introducers?</title>
		<link>http://www.theaccidentalsalesman.com/closing-sales/do-you-network-for-introducers/</link>
		<comments>http://www.theaccidentalsalesman.com/closing-sales/do-you-network-for-introducers/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 12:08:27 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Closing Sales]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Business Networking]]></category>
		<category><![CDATA[sales and marketing]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=797</guid>
		<description><![CDATA[
When I meet new people and get to know a little bit more about their background and their experiences I am always amazed by who they know and the shared connections we have. Many people that are currently working in micro businesses have previously worked in very large companies at a very senior level.
If you [...]]]></description>
		<wfw:commentRss>http://www.theaccidentalsalesman.com/closing-sales/do-you-network-for-introducers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Free can be very expensive</title>
		<link>http://www.theaccidentalsalesman.com/closing-sales/free-can-be-very-expensive/</link>
		<comments>http://www.theaccidentalsalesman.com/closing-sales/free-can-be-very-expensive/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 08:11:58 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Closing Sales]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=804</guid>
		<description><![CDATA[
In these days of economic down turn and credit crunch it can be very tempting to padlock the wallet and just feast on all the freebies around. There is, however, a big cost associated with this behaviour. Not a direct cost that can be easily measured. Its an opportunity cost and even though it may [...]]]></description>
		<wfw:commentRss>http://www.theaccidentalsalesman.com/closing-sales/free-can-be-very-expensive/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>What&#8217;s your story?</title>
		<link>http://www.theaccidentalsalesman.com/closing-sales/whats-your-story/</link>
		<comments>http://www.theaccidentalsalesman.com/closing-sales/whats-your-story/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 12:22:38 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Closing Sales]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Stories]]></category>
		<category><![CDATA[storytelling]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=735</guid>
		<description><![CDATA[
Shrewd marketers have used stories through the years to help make businesses more real and emphasise why the business is different. Stories are about people and people like to do business with people.
There is a story to everything. Think about your favourite piece of furniture in your house. What is the story behind how you [...]]]></description>
		<wfw:commentRss>http://www.theaccidentalsalesman.com/closing-sales/whats-your-story/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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