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	<title>The Accidental Salesman &#187; Marketing</title>
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	<link>http://www.theaccidentalsalesman.com</link>
	<description>Free online sales training with Richard White</description>
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		<itunes:summary>Free online sales training with Richard White</itunes:summary>
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			<title>The Accidental Salesman</title>
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		<item>
		<title>Dog powered Pestle machines and all that</title>
		<link>http://www.theaccidentalsalesman.com/generating-sales-leads/dog-powered-pestel-machines-and-all-that/</link>
		<comments>http://www.theaccidentalsalesman.com/generating-sales-leads/dog-powered-pestel-machines-and-all-that/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 17:52:23 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Easy Selling]]></category>
		<category><![CDATA[Generating Sales Leads]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=2406</guid>
		<description><![CDATA[Last night I was watching a TV program called &#8216;Victorian Pharmacy&#8217;. I was just flicking channels actually and something caught my eye. It was a Victorian pharmacist trying to sell a dog powered pestle machine. &#8216;Who would want one of them&#8230;?&#8217; went through my mind&#8230;.
A dog powered pestle machine may seem ridiculous to us but [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Lead Generation: Understand your market before wasting money on marketing</title>
		<link>http://www.theaccidentalsalesman.com/generating-sales-leads/lead-generation-understand-your-market-before-wasting-money-on-marketing/</link>
		<comments>http://www.theaccidentalsalesman.com/generating-sales-leads/lead-generation-understand-your-market-before-wasting-money-on-marketing/#comments</comments>
		<pubDate>Sat, 15 May 2010 09:20:26 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Generating Sales Leads]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=2351</guid>
		<description><![CDATA[Recently I have been working with an IT VAR (Value Added Reseller) to get all their sales and marketing processes in shape. The business owner was frustrated that despite spending a lot of money on marketing they were not seeing any return on investment.
He had outsourced the website management including SEO and Google Adwords to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Do you network for introducers?</title>
		<link>http://www.theaccidentalsalesman.com/closing-sales/do-you-network-for-introducers/</link>
		<comments>http://www.theaccidentalsalesman.com/closing-sales/do-you-network-for-introducers/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 12:08:27 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Closing Sales]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Business Networking]]></category>
		<category><![CDATA[sales and marketing]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=797</guid>
		<description><![CDATA[
When I meet new people and get to know a little bit more about their background and their experiences I am always amazed by who they know and the shared connections we have. Many people that are currently working in micro businesses have previously worked in very large companies at a very senior level.
If you [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Free can be very expensive</title>
		<link>http://www.theaccidentalsalesman.com/closing-sales/free-can-be-very-expensive/</link>
		<comments>http://www.theaccidentalsalesman.com/closing-sales/free-can-be-very-expensive/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 08:11:58 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Closing Sales]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=804</guid>
		<description><![CDATA[
In these days of economic down turn and credit crunch it can be very tempting to padlock the wallet and just feast on all the freebies around. There is, however, a big cost associated with this behaviour. Not a direct cost that can be easily measured. Its an opportunity cost and even though it may [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
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		<title>What&#8217;s your story?</title>
		<link>http://www.theaccidentalsalesman.com/closing-sales/whats-your-story/</link>
		<comments>http://www.theaccidentalsalesman.com/closing-sales/whats-your-story/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 12:22:38 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Closing Sales]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Stories]]></category>
		<category><![CDATA[storytelling]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=735</guid>
		<description><![CDATA[
Shrewd marketers have used stories through the years to help make businesses more real and emphasise why the business is different. Stories are about people and people like to do business with people.
There is a story to everything. Think about your favourite piece of furniture in your house. What is the story behind how you [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
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		<title>Knowledge is not always a good thing!</title>
		<link>http://www.theaccidentalsalesman.com/closing-sales/knowledge-is-not-always-a-good-thing/</link>
		<comments>http://www.theaccidentalsalesman.com/closing-sales/knowledge-is-not-always-a-good-thing/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 09:30:47 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Closing Sales]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=712</guid>
		<description><![CDATA[
I recently starting working with a business owner who was struggling to generate interest in her services. She started her business in a flurry of euphoria and excitement. The service had such a profound effect on her life that she could not wait to get trained and start offering it to others.
It has been 6 [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Marmite your business!</title>
		<link>http://www.theaccidentalsalesman.com/closing-sales/marmite-your-business/</link>
		<comments>http://www.theaccidentalsalesman.com/closing-sales/marmite-your-business/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 09:31:09 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Closing Sales]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[niche market]]></category>
		<category><![CDATA[specialise]]></category>
		<category><![CDATA[target audience]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=717</guid>
		<description><![CDATA[Have you have seen the brilliant Marmite adverts on TV? The message is:
&#8216;Marmite: You either love it or hate it!
Too many businesses are failing right now because they are trying to be all things to all people. Why not Marmite your business?

Avoid trying to be all things to all people. Instead find a specific group [...]]]></description>
		<wfw:commentRss>http://www.theaccidentalsalesman.com/closing-sales/marmite-your-business/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>The Price of Success?</title>
		<link>http://www.theaccidentalsalesman.com/closing-sales/the-price-of-success/</link>
		<comments>http://www.theaccidentalsalesman.com/closing-sales/the-price-of-success/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 10:56:18 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Closing Sales]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing consultants]]></category>
		<category><![CDATA[sales and marketing]]></category>
		<category><![CDATA[target audience]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=752</guid>
		<description><![CDATA[Something I learnt very early on in my sales journey is that prospects tend to judge quality of service by the price. It pays to be reassuringly expensive!
What happens, though,  if your pricing puts you out of the frame in the current economic climate? How do you charge lower rates without appearing cheap?
The most [...]]]></description>
		<wfw:commentRss>http://www.theaccidentalsalesman.com/closing-sales/the-price-of-success/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Rant: There is more to marketing than promotion!</title>
		<link>http://www.theaccidentalsalesman.com/closing-sales/rant-there-is-more-to-marketing-than-promotion/</link>
		<comments>http://www.theaccidentalsalesman.com/closing-sales/rant-there-is-more-to-marketing-than-promotion/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 08:38:24 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Closing Sales]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing consultants]]></category>
		<category><![CDATA[sales and marketing]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=671</guid>
		<description><![CDATA[
Please excuse this little rant. It&#8217;s just that it saddens me deeply to see small business owners do the right thing and invest in better marketing their business only to find they have nothing to show for it except, perhaps, a pretty website and business card. They came to me for help with their sales [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
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		<title>How do you measure the ROI of a conversation?</title>
		<link>http://www.theaccidentalsalesman.com/generating-sales-leads/marketing/how-do-you-measure-the-roi-of-a-conversation/</link>
		<comments>http://www.theaccidentalsalesman.com/generating-sales-leads/marketing/how-do-you-measure-the-roi-of-a-conversation/#comments</comments>
		<pubDate>Sat, 17 Oct 2009 11:56:48 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=512</guid>
		<description><![CDATA[To be even thinking of ROI when speaking with someone will almost certainly kill off any chances of something coming from it. Your attention needs to be focused on them rather than what benefit you may or may not get from the discussion.
To assume that you cannot measure the ROI of social interactions, however, is [...]]]></description>
		<wfw:commentRss>http://www.theaccidentalsalesman.com/generating-sales-leads/marketing/how-do-you-measure-the-roi-of-a-conversation/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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