Articles under ‘Marketing’

By Graham Jones
Television journalist Andrew Marr reckons that bloggers are “bald young men sitting in their mother’s basements ranting”. In a speech to the Cheltenham Literature Festival, he enraged many bloggers; after all not all of them are bald. It is a rather naïve view, suggesting that blogging is something that is only done by [...]

Last night I was watching a TV program called ‘Victorian Pharmacy’. I was just flicking channels actually and something caught my eye. It was a Victorian pharmacist trying to sell a dog powered pestle machine. ‘Who would want one of them…?’ went through my mind….
A dog powered pestle machine may seem ridiculous to us but [...]

Recently I have been working with an IT VAR (Value Added Reseller) to get all their sales and marketing processes in shape. The business owner was frustrated that despite spending a lot of money on marketing they were not seeing any return on investment.
He had outsourced the website management including SEO and Google Adwords to [...]

When I meet new people and get to know a little bit more about their background and their experiences I am always amazed by who they know and the shared connections we have. Many people that are currently working in micro businesses have previously worked in very large companies at a very senior level.
If you [...]