Articles under ‘Generating Sales Leads’

Telemarketing can be an effective form of lead generation and it is often an activity that is outsourced to a specialist company. All too often it ends up being a costly exercise with no extra business to show from it. Here are 5 things to do before outsourcing your telemarketing to a third-party supplier.
Clarify your [...]

I was reading through some group discussions on a Linkedin this morning and there was a certain post which caught my eye. It had been started as a leading question which might as well have been a sales pitch. The thing that piqued my curiosity was that the photo of the person asking the question [...]

I am sorry but I need to get something off my chest today. It’s been bugging me for ages and yesterday was just the last straw!
A new supplier who promised me he would do something let me down, yet again. When we first started working together he couldn’t be more helpful. One month in, [...]

If you are still trying to make sense of social media and how it fits into a business development strategy then I know how you feel. For well over a year there has been the overwhelming stench of snake oil hanging in the air and it just seems to be getting worse.
There is no doubt [...]