Free publicity is the name of the game - getting yourself in print, on the radio or even on TV is easier than you think if you can understand the mindset of journalists and gave them what they want.
In this recording I interview Chantal Cooke, a journalist for over 20 years and co-owner and Managing Director of Passion for the Planet a leading independent commercial radio station. Chantal will tell us why she rejects almost all press releases and how a journalist decides what to use and what to bin.
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