Articles under ‘Sales Meetings’

Unless you live in a cave with no broadband then you will have already caught some of the hype and excitement surrounding Apple’s new iPad product – maybe even from me!
I first was made aware, a couple of months ago, of how important this product will be by Bookwright Tom Evans. This was [...]

Sales process is a term used to describe the steps required to win a sale. Many businesses talk freely about sales process without actually having a clearly defined process that can be measured.
If I was to ask you how to make a perfect cup of tea you might start giving me a list of steps [...]

Increasing sales with existing clients may seem difficult in the current economic climate. Here are 5 soft selling tips for increasing sales without being pushy.
1. Be Proactive
Soft selling does not mean no selling! In boom times it may have been possible to just work on the relationships and trust that your clients would come to [...]

Up-selling makes the selling of services easier and increases the value of existing and new customers. This article explains what up-selling really means.
Up-selling is where you attempt to sell a customer a higher value product or service. It could be an existing customer who is already using the product or service and selling them a [...]