Articles under ‘Book Reviews’

The Art of Selling: Diary of a Naked Salesman by Espen Holm
Every once in a while a book comes along that is destined to make a significant differenceon the way sales people think about sales. This is one such book.
‘Dairy of a Naked Salesman’ is a story about an ambitious sales person called Joey Bluewater [...]

I often get asked by accidental sales people for book recommendations and of course I seek to advise based on their current needs. When I am asked by a complete beginner I always recommend a book that is not about sales at all. In fact its about leadership “7 Habits of highly effective people”
If you [...]

This week I found myself recommending a couple of times recommending a particular book to business owners. I was explaining the different types of sales person and why they needed to be looking for a certain type of sales person. Its a great book that I came across a few years ago. Its called ‘Selling [...]

Cold Calling Techniques (that really work!) by Stephan Schiffman
The title of this book gives the impression that this will be a book full of gimmicks so common place amongst books on cold calling. Yet nothing could be further from the truth. This is a goldmine of great advice that closely mirrors my philosophy of [...]