Articles under ‘Easy Selling’

Email is an incredibly powerful business tool and it’s hard to remember how business used to function in the days before email took off. I don’t know about you, but I still get really excited each time I get an email enquiry.
How you respond to email enquiries, however, could make the difference between winning [...]

I was helping a client to make her pitch more powerful the other day and l was struggling to get her to stop talking about problems people do not realise they have. At times like this I use my ‘Spotty Face’ analogy.
Imagine you are a doctor and a lady comes to see you with a [...]

….You need a micro niche. Because of the impact of the internet and social media, niches are not what they used to be! At a click of a mouse you can easily find 10 or more businesses just as good as you seemingly doing the same thing. Tell me about it!!!
One of the most important [...]

I was nicely surprised when reading this book. I have to admit that the title initially put me off. Once I started reading it, however, I quickly found It one of the most enjoyable sales books I have read to date. Instead of it being full of pushy sales tricks, I found it full [...]