Articles under ‘Easy Selling’

It’s been a while since the Spice Girls were in the pop charts. I was not a fan but one of their most memorable songs, for me, was called ‘Wannabe’ and it started something like this:
Yo, I’ll tell you what I want, what I really really want,
So tell me what you want, what you really [...]

By Andrew Wood
We can communicate an idea around the world in
60 seconds, but it sometimes takes years for an
idea to get through a quarter inch of human skull.
-Charles F. Kettering
Frank was a good friend of mine and ran a successful karate school in Southern California. He was located in a lower income part of town, [...]

There is a question where I come from that goes ‘Who wears the trousers in this household?’. It’s really a reference to who makes the decision in the household. It is based on the assumption that the person who makes the decisions must be the man of the house. An outdated notion – even then [...]

You are in an unfamiliar part of town. It’s cold, dark and the street lighting is next to useless. You know where you want to get to but you are finding it very difficult to find the right way forward……….
That’s often what it’s like selling to a larger company where it’s difficult to find out [...]