Articles under ‘Sales awareness’

There is a little experiment I would like you to try. Stand up with both arms by your side. Now try and lift up your right arm but at the same time try and resist. You should be able to feel the force of your arm trying to lift up and yet, at the same [...]

I was helping a client to make her pitch more powerful the other day and l was struggling to get her to stop talking about problems people do not realise they have. At times like this I use my ‘Spotty Face’ analogy.
Imagine you are a doctor and a lady comes to see you with a [...]

….You need a micro niche. Because of the impact of the internet and social media, niches are not what they used to be! At a click of a mouse you can easily find 10 or more businesses just as good as you seemingly doing the same thing. Tell me about it!!!
One of the most important [...]

Over Christmas and the New Year I chose the book ‘What you see is what you get’ by Alan Sugar as the first book to read on my new Amazon Kindle tablet. In this review I would like to focus on why I think this is an excellent book for people new to sales and [...]