Articles under ‘Sales awareness’

Tell me what you really REALLY want!

It’s been a while since the Spice Girls were in the pop charts. I was not a fan but one of their most memorable songs, for me, was called ‘Wannabe’ and it started something like this:
Yo, I’ll tell you what I want, what I really really want,
So tell me what you want, what you really [...]

Read more

Frank’s Story

By Andrew Wood
We can communicate an idea around the world in
60 seconds, but it sometimes takes years for an
idea to get through a quarter inch of human skull.
-Charles F. Kettering
Frank was a good friend of mine and ran a successful karate school in Southern California. He was located in a lower income part of town, [...]

Read more

Do you want a sale or a relationship?

For me the answer is both! Not only do you end up selling more but you have a much more enjoyable time doing so!
When I am coaching corporate sales people and business owners to increase sales with their existing clients I often come across one of two mistakes which get in the way of sales.
Firstly, [...]

Read more

When perfect is just not good enough!

The other day I had to use my mobile phone carrier’s help line to unlock my voicemail. Fairly soon after I had finished my call I was sent some automated questions asking about my experience. On every question asked about the service I rated them 10 out of 10. Yet when asked if I would [...]

Read more