Have you have seen the brilliant Marmite adverts on TV? The message is:
‘Marmite: You either love it or hate it!
Too many businesses are failing right now because they are trying to be all things to all people. Why not Marmite your business?
Avoid trying to be all things to all people. Instead find a specific group of people and tailor what you do to please them. Defining and understanding your target audience takes a little effort but is really worth it. Then make your products and services highly relevant to them without worrying what other’s think. As long as your target audience loves it then spread the Marmite thick!
By the way, I am a big Marmite fan and right now I am starting to feel a bit peckish!
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on Jan 11th, 2010 at 6:25 pm
Great post Richard!
Love the analogy with Marmite. Unless you are massive you need to find points of differentiation – these could be issues in your field that you are passionate about (this passion will show through).
Be different – not necessarily better – although both is good!
M
PS love Marmite as well
on Jul 14th, 2010 at 11:10 am
Richard
Spot on.
This is also about letting the essence of you and your business out.
No- Bull!
P.S. Have you tried the Guinness flavoured Marmite?
on Jul 14th, 2010 at 11:10 am
Hi Richard,
I have been saying this from the turn of the year with the explanation:
“If you can define the people that dislike you then it is far easier to define the people that like you and you can spend your time getting to know them thus gaining advocates friends and of course business”
The Marmite ads are great and so is the analogy but I do have to say I dislike Marmite but love there ads.
Great post as usual Richard and hope to catch up when I finally do move down south