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	<title>The Accidental Salesman</title>
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	<link>http://www.theaccidentalsalesman.com</link>
	<description>Free online sales training with Richard White</description>
	<lastBuildDate>Thu, 11 Mar 2010 14:30:21 +0000</lastBuildDate>
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		<itunes:summary>Free online sales training with Richard White</itunes:summary>
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		<itunes:category text="Society &amp; Culture"/>
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			<itunes:email>rwhite@pro-excellence.com</itunes:email>
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			<title>The Accidental Salesman</title>
			<link>http://www.theaccidentalsalesman.com</link>
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		<item>
		<title>Handling price competition by introducing service levels</title>
		<link>http://www.theaccidentalsalesman.com/closing-sales/handling-price-competition-by-introducing-service-levels/</link>
		<comments>http://www.theaccidentalsalesman.com/closing-sales/handling-price-competition-by-introducing-service-levels/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 14:30:21 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Closing Sales]]></category>
		<category><![CDATA[Handling objections]]></category>
		<category><![CDATA[Negotiating]]></category>
		<category><![CDATA[Sales Proposals]]></category>
		<category><![CDATA[customer profitability]]></category>
		<category><![CDATA[price competition]]></category>
		<category><![CDATA[Service levels]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=1981</guid>
		<description><![CDATA[The other day a business man was complaining to me that certain buyers were not recognising the difference in value between his product and those of his competition. He was providing a much superior level of service but it was failing to register on the buyer&#8217;s radar. All they seemed to be interested in was [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Selling more by redefining what you do</title>
		<link>http://www.theaccidentalsalesman.com/starting-selling/selling-more-by-redefining-what-you-do/</link>
		<comments>http://www.theaccidentalsalesman.com/starting-selling/selling-more-by-redefining-what-you-do/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 09:46:17 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Generating Sales Leads]]></category>
		<category><![CDATA[Sales Effectiveness]]></category>
		<category><![CDATA[Starting Selling]]></category>
		<category><![CDATA[cross selling]]></category>
		<category><![CDATA[Sales Training]]></category>
		<category><![CDATA[services we offer]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=1972</guid>
		<description><![CDATA[I was running a sales training course the other day and I was covering how to make cross selling to existing customers easier by increasing the range of products and services on offer. One attendee said:
&#8216;I am an aroma therapist &#8211; does that mean to give different types of therapy such as reflexology?&#8217;

One approach would, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Inoculation makes handling price objections easier</title>
		<link>http://www.theaccidentalsalesman.com/closing-sales/inoculation-makes-handling-price-objections-easier/</link>
		<comments>http://www.theaccidentalsalesman.com/closing-sales/inoculation-makes-handling-price-objections-easier/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 13:51:42 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Closing Sales]]></category>
		<category><![CDATA[Handling objections]]></category>
		<category><![CDATA[Sales Effectiveness]]></category>
		<category><![CDATA[Soft Skills]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=1962</guid>
		<description><![CDATA[You can avoid some serious diseases by receiving an inoculation. The smallpox inoculation works by infecting an individual with a mild case of smallpox and the body builds up natural defenses. In a similar way, you can inoculate prospects against serious price objections by using the concept of inoculation. This will help enormously when closing [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Account development step 5 &#8211; work on relationships</title>
		<link>http://www.theaccidentalsalesman.com/business-development/account-development-step-5-work-on-relationships/</link>
		<comments>http://www.theaccidentalsalesman.com/business-development/account-development-step-5-work-on-relationships/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 08:30:46 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Account Management]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Developing Relationships]]></category>
		<category><![CDATA[Sales Effectiveness]]></category>
		<category><![CDATA[Soft Skills]]></category>
		<category><![CDATA[account developemnt]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=1951</guid>
		<description><![CDATA[With relationship based selling, the clue is in the title! To be successful with this type of selling you need to be developing and extending relationships. The activity is similar to networking except you are building a network within the client account. Seek to keep updated with what is going on and also expand your [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Account development step 4 &#8211; hold account review sessions</title>
		<link>http://www.theaccidentalsalesman.com/business-development/account-development-step-4-hold-account-review-sessions/</link>
		<comments>http://www.theaccidentalsalesman.com/business-development/account-development-step-4-hold-account-review-sessions/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 08:21:54 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Account Management]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Developing Relationships]]></category>
		<category><![CDATA[Sales Effectiveness]]></category>
		<category><![CDATA[account management]]></category>
		<category><![CDATA[review sessions]]></category>
		<category><![CDATA[sales review sessions]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=1942</guid>
		<description><![CDATA[It is easy to assume that everything is going swimmingly with a client. You are delivering what you promised. The client is paying your bills. You are talking to the client most days, surely an account review is just a waste of time?
Actually, the more regularly you work with a client on a day-to-day basis, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Account development step 3 &#8211; Develop propositions</title>
		<link>http://www.theaccidentalsalesman.com/business-development/account-development-step-3-develop-propositions/</link>
		<comments>http://www.theaccidentalsalesman.com/business-development/account-development-step-3-develop-propositions/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 08:38:32 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Account Management]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Developing Relationships]]></category>
		<category><![CDATA[Sales Effectiveness]]></category>
		<category><![CDATA[account development]]></category>
		<category><![CDATA[account management]]></category>
		<category><![CDATA[proposition development]]></category>
		<category><![CDATA[sales growth]]></category>
		<category><![CDATA[sales propositions]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=1898</guid>
		<description><![CDATA[During the account planning sessions you will have identified potential opportunities but this should actually be an ongoing activity with all priority accounts &#8211; even those not big enough to justify formal account planning sessions.

A proposition generates the interest in having a sales conversation about a specific problem.   In pro-active account development we are [...]]]></description>
		<wfw:commentRss>http://www.theaccidentalsalesman.com/business-development/account-development-step-3-develop-propositions/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Account development step 2 &#8211; formal account planning sessions</title>
		<link>http://www.theaccidentalsalesman.com/business-development/account-development-step-2-formal-account-planning-sessions/</link>
		<comments>http://www.theaccidentalsalesman.com/business-development/account-development-step-2-formal-account-planning-sessions/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 15:23:15 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Account Management]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Developing Relationships]]></category>
		<category><![CDATA[Sales Effectiveness]]></category>
		<category><![CDATA[account development]]></category>
		<category><![CDATA[account management]]></category>
		<category><![CDATA[account planning]]></category>
		<category><![CDATA[relationship management]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=1815</guid>
		<description><![CDATA[When we are working on our accounts day-in, day-out it is sometimes hard to see the wood from the trees. Taking time out to review important accounts on a periodic basis will help to protect what we have already achieved and maximise the growth potential.

An account planning session involves taking a step back from the [...]]]></description>
		<wfw:commentRss>http://www.theaccidentalsalesman.com/business-development/account-development-step-2-formal-account-planning-sessions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Account development step 1 &#8211; prioritise</title>
		<link>http://www.theaccidentalsalesman.com/business-development/account-development-step-1-prioritise/</link>
		<comments>http://www.theaccidentalsalesman.com/business-development/account-development-step-1-prioritise/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 08:30:09 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Account Management]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Developing Relationships]]></category>
		<category><![CDATA[Sales Effectiveness]]></category>
		<category><![CDATA[account development]]></category>
		<category><![CDATA[account management]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=1808</guid>
		<description><![CDATA[Building accounts take time and focused effort. When you have a number of accounts, it may not be possible to pay the same amount of attention to each of them. Not all accounts will be worth the effort. By prioritising our accounts we can ensure that we maximise the sales we generate from the time [...]]]></description>
		<wfw:commentRss>http://www.theaccidentalsalesman.com/business-development/account-development-step-1-prioritise/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 account development steps for sales growth</title>
		<link>http://www.theaccidentalsalesman.com/generating-sales-leads/5-account-development-steps-for-sales-growth/</link>
		<comments>http://www.theaccidentalsalesman.com/generating-sales-leads/5-account-development-steps-for-sales-growth/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 12:38:54 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Account Management]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Developing Relationships]]></category>
		<category><![CDATA[Generating Sales Leads]]></category>
		<category><![CDATA[Sales Effectiveness]]></category>
		<category><![CDATA[account management]]></category>
		<category><![CDATA[lead generation ideas]]></category>
		<category><![CDATA[sales growth]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=1803</guid>
		<description><![CDATA[When a business is brand new then there is an obvious need to win new clients. As the business becomes more established then the sales focus should change to be a combination of finding new clients and selling more to existing clients. The easiest sale to make is to existing clients and yet this is [...]]]></description>
		<wfw:commentRss>http://www.theaccidentalsalesman.com/generating-sales-leads/5-account-development-steps-for-sales-growth/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Broaching the subject of additional services</title>
		<link>http://www.theaccidentalsalesman.com/sales-meetings-presentations/consultative-sellig/broaching-the-subject-of-additional-services/</link>
		<comments>http://www.theaccidentalsalesman.com/sales-meetings-presentations/consultative-sellig/broaching-the-subject-of-additional-services/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 08:00:58 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Account Management]]></category>
		<category><![CDATA[Consultative Selling]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=1734</guid>
		<description><![CDATA[The other day I was asked a question which I know is a common issue so I thought I would share my response. The question was to do with broaching the subject of additional services where you could see a client had a need for them.

My advice was not to bother broaching the subject about [...]]]></description>
		<wfw:commentRss>http://www.theaccidentalsalesman.com/sales-meetings-presentations/consultative-sellig/broaching-the-subject-of-additional-services/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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