Comments on: Never say never cold call!

By: Nick Hill

Nick Hill — Thu, 28 Jan 2010 16:00:36 +0000

Great post and fantastic to see that people do benefit from making sales calls.

The telephone is the quickest route to your target audience and is very effective once a person has managed their expectations (its in the majority a profile raising and appointment getting exercise), made a commitment to a number of calls or timeframe of activity for calling, and got a system in place to measure effectiveness of the activity.

By: Brendan Cullen

Brendan Cullen — Thu, 28 Jan 2010 15:02:17 +0000

He started doing something very important – looking at things from the perspective of the “callee”.

By: Richard Maybury

Richard Maybury — Thu, 28 Jan 2010 14:06:37 +0000

Can a solopreneur or small business owner build a business without ‘Cold Calling’? Probably – over time. But let’s face it, building a business is about making strangers aware of the offer and encouraging them to buy.

‘Cold calling’ can be a very important element in business and personal development. One of our major clients – now in our 10th year of relationship – came to us via a cold call.

I discovered powerful words, phrases, triggers, motivators and drivers through my cold calling activities. This fired my enthusiasm for my business, deepened my learning and strengthened my confidence in speaking with strangers … great side benefits that have served me well. Oh, and it’s all measurable – a key component in any business activity.

The real question is this: Is it fear or is it the opportunity to invest in alternative routes to market that stops people from picking up the phone?

By: The Capable Manager

The Capable Manager — Thu, 28 Jan 2010 12:40:28 +0000

I love the part where he went and found some expert input. I hope that in 2010 and the age of Social Media that more small businesses will do this, and start getting the positive results that this guy did.

By: Shaun Gisbourne

Shaun Gisbourne — Wed, 25 Feb 2009 21:30:27 +0000

It’s never about it being pretty or pleasant, but this is yet another example of someone getting on with it and getting some payback for their efforts.

Most businesses, if they run a low level but diligent cold calling effort (even as few as 10 per day) will still make well in excess of 2000 cold calls in a year and the time investment will be less than an hour, sometimes as little as 25 – 30 minutes and that includes recording the results in CRM / Excel

Thank you for sharing this Richard