Think local!

We often fail to see things at the end of our nose …….

If you run a small business and your customers are predominantly individuals or SMEs then you do not need to look very far to find potential customers. Trading within your local community helps to build local wealth and strengthens the community.

Even if your ideal customers are not local, you should easily be able to find someone locally who either is already doing business with them, can help you get access to them, or even works for them!

Just think…the person standing in front of you in the queue the next time your visit your local supermarket could be an ideal customer. Who knows were a friendly conversation might lead?