Masterclass: Turning Leads into Sales

People are interested in what you do. You’re getting promising leads. But few of them are turning into business – and when they do, they pay less than you hoped. What’s going wrong?

Generating interest is great, but it’s only half the story. To see a return from your marketing efforts, you need to convert leads into sales.

Great salespeople are made, not born. This Masterclass will give you the techniques and self-belief to understand buyers, control the sales process and get the outcomes you want.

What you will cover

This Masterclass will provide you with an integrated, logical approach for optimising the way you sell. Working alongside people in similar situations, you’ll learn how to turn prospects into purchasers by uncovering their motivations, pinpointing their problems and offering them an appealing solution.

• Feel in control of your sales process
• Qualify leads to separate dealmakers from timewasters
• Create tailored strategies for different
• Get paid what you’re worth by discussing value before price
• Use Storytelling to overcome objections and build commitment
• Give  buyers a reason to choose you over competitors
• Gain customers even in challenging times

You’ll leave with the ability to close more sales without being pushy. Your prospects will appreciate the unique value you add, accept the price and move quickly into buying mode.

Who should attend

• Are you a business owner with no sales background?
• Are you a consultant, coach or freelancer who sells expertise and know-how?
• Do you find it difficult to turn enquiries into paid work?
• Do you feel that your prospects always have the upper in sales negotiations?

If you answer ‘yes’ to any of these, we guarantee that you’ll close more deals with less stress when you attend this Masterclass.

Masterclass leader Richard White

Richard White is a leading writer, speaker, and trainer on the art of ’soft selling’. Once an accidental salesman himself, he has gained a wealth of knowledge about how to sell without being pushy. Today, he helps non-sales people get business even if they hate selling.

Reserve your place now

To learn how to turn more leads into sales, all you have to invest is one day of your time plus £97 (including VAT).

Each Masterclass runs from 10am to 1.30pm. Attendees should arrive at 9.30am for coffee and registration.