Success Stories

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THE PRICE OF SUCCESS

Janet was in a dilemma. She had been doing a lot of work for a particular client. She had discovered that they were looking for a series of half day workshops and had asked her to put in a proposal. They were also asking three other suppliers to do the same. Janet was worried at what price to quote. She had normally been charging more than average but she knew that this particular piece of work was going to be competitive. Janet decided to talk her proposal through with The Accidental Salesman® to ensure that she was pitching it right. The Accidental Salesman® helped her realise the strength of her relationship and the need to maintain an above average pricing strategy. She ended up increasing her prices significantly and won the deal! What’s more she won a lot of follow-on work too!

SAVED FROM GOING TO THE DOGS

Gerald was all ready to make a sizable investment in a franchise supplying pet food direct to homes. He had done a lot of research and due diligence on the franchisor. He consulted with The Accidental Salesman® as he was a little worried about how he would go about generating leads for the pet food. By the end of the short session he realised it was going to be a lot harder than he had anticipated and that he should go back and renegotiate terms. As a result of the consulting session and a period of reflection he decided not to pursue that business venture and instead took his second choice which proved to be very successful.

SELLING THE WRONG THING

Charlotte was happy to cold call and she was getting lots of conversations with people but she was getting increasingly frustrated at never getting past the initial discussion. She was pulling her hair out trying to get the people she was calling interested and wanting to meet her to discuss her products and services. She consulted with the Accidental Salesman® and quickly discovered that she was calling the wrong people and talking about the wrong thing! After making the adjustments she very quickly started to get much better traction.

PITCH PERFECT

Andrew runs a successful consultancy practice but was frustrated that despite having delivered some stunning successes for clients he was not able to convey that in his sales presentations. He invested in a few hours of sales consultancy with the Accidental Salesman® to review his pitch. He got some great insights as to how his prospects were probably thinking and was able to adjust his presentation accordingly. He left feeling much more confident about the important presentation he had the next week which was a total success. At first Andrew had been worried that investing in consultancy would cost a lot and deliver little in the short term. He discovered that the opposite was true and was surprised that so much was achieved in such a short space of time.

A TAXING PROBLEM

James runs a tax and accounting practice for self employed people. He had a number of clients who would all provide regular referrals. He was able to survive on the income but was working hard and not making as much money as he knew he was capable of. He was referred to The Accidental Salesman® and invested in a single consulting session to look at his business model and for ways to increase his profitability. By the end of the session he had filled an A4 pad with notes of things to do which included increasing his prices and focusing his marketing spend in new areas and making it more attractive for financial advisors and mortgage brokers to refer clients to him. His client base is now growing at a much faster pace.

For more information email Richard at rwhite@theaccidentalsalesman.com or call him on 01428 651866