Day 6 – Golden questions for lead generation: How will your customers find you?

How will your customers find you?

You may have the best products and services in the world but unless your target audience knows that you can take away their pain then you are unlikely to sell much!

Once you have got #1 -5 answered correctly then you need to promote your business in as many different ways as possible bearing in mind the cost of generating leads.

Typically you should be looking at around 10 different methods. Networking is just one way.

Here are just some of the many possible ways

• Alliances
• Competitors
• Own PR Online Marketing eg Twitter, Ecademy, Facebook etc
• Referrals from existing Clients
• Referrals from Advocates
• Networking Seminars – offline and online
• Direct Mail Leaflets
• Email marketing
• Google Adwords
• SEO
• Cold Calling

Many lead generation sources can be in expensive in monetary terms but take your personal time. You need to look at the cost of sale and return on investment.

I hope you have found these 6 questions useful and will go through and apply them to your business.

Richard White

The Accidental Salesman

Follow me on Twitter: http://twitter.com/Richard_White