Sales is a fantastic vehicle for personal development. It involves confronting your fears, stretching your comfort zone, and expanding your thinking. It takes courage to do things you find uncomfortable. Learning to sell requires courage!
Courage is also known as bravery. It is the ability to face fear, pain, danger, uncertainty or intimidation. It is called ‘physical courage’ while facing physical challenges such as pain and hardship and ‘moral courage’ while enduring shame and discouragement.
Some aspects of sales can be scary, especially if you like to be liked by everyone. So what can be done to increase bravery?
Face your fears – Fears disappear the minute you confront them. Taking action is normally a lot less painful than the contemplation of action! So do the activity you fear the most!
Desensitize yourself to your fears – The more you do what you fear, the more you desensitize yourself against the fear. You have expanded your comfort zone.
Facing your fears will take some work and discomfort but it will help to accelerate your sales.
The next time we feel some fear when selling, we just need to remind ourselves to be brave. Fear is good, fear means we are growing, facing our fears will put more money in the bank both for us and our clients!
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on Mar 5th, 2008 at 4:09 pm
I’m glad you wrote this article. I’ve been listening to some interviews lately and most sales coach discuss techniques or different mindsets required. You talk about personality and in order to be successful in sales, you need to be bold enough to do what is necessary to get the sale.
Thanks for this article.
Alain
http://www.AkvoTek.com
on Sep 9th, 2009 at 3:47 pm
What a fantastic web site.
I am a struggling Home Improvement salesman, it is my first month in direct selling following a long and successfull sales career in the print industry.
Getting used to cold calling at peoples front doors has been difficult to say the least,these articles and ideas have given me the desire to go out again and try just that little bit harder and cope with some rejection!
Yes even at 60 I have found it difficult, buts lets have a go.
Mike Scott