Book review: Diary of a naked salesman

The Art of Selling: Diary of a Naked Salesman by Espen Holm

Every once in a while a book comes along that is destined to make a significant differenceon the way sales people think about sales. This is one such book.

‘Dairy of a Naked Salesman’ is a story about an ambitious sales person called Joey Bluewater who aspires to be ‘Sales Person of the Year’ for his company even though his results to date have been very disappointing. Joey has also been struggling in his love life and the story is very clever in helping the reader make connections between developing personal relationships and customer relationships.As with any good story, you can take almost any learning you want to from the book as it covers a wide range of issues related to the art of selling or what we refer to as ‘the mental game’.

It is particularly relevant to consultative selling, relationship selling and the power of storytelling in influencing and motivating others. There are plenty of books that focus on technique and ‘how to’. This book covers the more important philosophies and the ‘why to’. This book fits very closely into our company message that technique will only get you so far. The real progress is made through developing the ‘mental game’.

A great read and lots of learnings made.