Sales on a beermat!

Apr 12th, 2009
by Richard White.

In this entertaining podcast I interview Mike Southon co-author of Beermat Entrepreneur and Sales on a Beermat.

Mike runs through the three elements of sales featured in his book:

  • Be Liked – why it is essential to focus on prospects that like you...
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Posted in: All Audio Articles, Starting Selling.

← Are you sitting on a sales goldmine?
Day 1 – 6 Golden questions for lead generation: Who is your target audience? →

2 Comments on “Sales on a beermat!”

  1. #1 gessoandgold
    on Nov 1st, 2009 at 8:51 pm

    I so enjoyed this, it’s very helpful and I love the ‘hunter’ and ‘farmer’ split. Explains a lot. This is such a great site!

  2. #2 zeemann3
    on Nov 20th, 2010 at 4:25 pm

    A good , sound no none sense beginning .

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