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	<title>The Accidental Salesman &#187; account development</title>
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	<link>http://www.theaccidentalsalesman.com</link>
	<description>Free online sales training with Richard White</description>
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		<itunes:summary>Free online sales training with Richard White</itunes:summary>
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			<title>The Accidental Salesman</title>
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		<title>Sales Jargon De-Mystified: Up-Selling</title>
		<link>http://www.theaccidentalsalesman.com/starting-selling/sales-jargon-de-mystified-up-selling/</link>
		<comments>http://www.theaccidentalsalesman.com/starting-selling/sales-jargon-de-mystified-up-selling/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 08:30:10 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Account Management]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Consultative Selling]]></category>
		<category><![CDATA[Sales Effectiveness]]></category>
		<category><![CDATA[Sales awareness]]></category>
		<category><![CDATA[Starting Selling]]></category>
		<category><![CDATA[account development]]></category>
		<category><![CDATA[building client accounts]]></category>
		<category><![CDATA[sales appreciation]]></category>
		<category><![CDATA[sales terminology]]></category>
		<category><![CDATA[up-selling]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=2020</guid>
		<description><![CDATA[Up-selling makes the selling of services easier and increases the value of existing and new customers. This article explains what up-selling really means.
Up-selling is where you attempt to sell a customer a higher value product or service. It could be an existing customer who is already using the product or service and selling them a [...]]]></description>
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		<title>Sales Jargon De-mystified: Cross-Selling</title>
		<link>http://www.theaccidentalsalesman.com/starting-selling/sales-jargon-de-mystified-cross-selling/</link>
		<comments>http://www.theaccidentalsalesman.com/starting-selling/sales-jargon-de-mystified-cross-selling/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 08:46:35 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Account Management]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Consultative Selling]]></category>
		<category><![CDATA[Sales Effectiveness]]></category>
		<category><![CDATA[Sales awareness]]></category>
		<category><![CDATA[Starting Selling]]></category>
		<category><![CDATA[account development]]></category>
		<category><![CDATA[building client accounts]]></category>
		<category><![CDATA[cross selling]]></category>
		<category><![CDATA[sales terminology]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=2005</guid>
		<description><![CDATA[Cross-selling makes the selling of services easier and increases the value of existing and new customers. This article explains what cross-selling really means.
Cross-selling is where you attempt to sell a customer additional products and services. For example, a mobile phone company may attempt to cross-sell mobile broadband packages to customers who are on a monthly [...]]]></description>
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		<title>Account development step 3 &#8211; Develop propositions</title>
		<link>http://www.theaccidentalsalesman.com/business-development/account-development-step-3-develop-propositions/</link>
		<comments>http://www.theaccidentalsalesman.com/business-development/account-development-step-3-develop-propositions/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 08:38:32 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Account Management]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Developing Relationships]]></category>
		<category><![CDATA[Sales Effectiveness]]></category>
		<category><![CDATA[account development]]></category>
		<category><![CDATA[account management]]></category>
		<category><![CDATA[proposition development]]></category>
		<category><![CDATA[sales growth]]></category>
		<category><![CDATA[sales propositions]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=1898</guid>
		<description><![CDATA[During the account planning sessions you will have identified potential opportunities but this should actually be an ongoing activity with all priority accounts &#8211; even those not big enough to justify formal account planning sessions.

A proposition generates the interest in having a sales conversation about a specific problem.   In pro-active account development we are [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Account development step 2 &#8211; formal account planning sessions</title>
		<link>http://www.theaccidentalsalesman.com/business-development/account-development-step-2-formal-account-planning-sessions/</link>
		<comments>http://www.theaccidentalsalesman.com/business-development/account-development-step-2-formal-account-planning-sessions/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 15:23:15 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Account Management]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Developing Relationships]]></category>
		<category><![CDATA[Sales Effectiveness]]></category>
		<category><![CDATA[account development]]></category>
		<category><![CDATA[account management]]></category>
		<category><![CDATA[account planning]]></category>
		<category><![CDATA[relationship management]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=1815</guid>
		<description><![CDATA[When we are working on our accounts day-in, day-out it is sometimes hard to see the wood from the trees. Taking time out to review important accounts on a periodic basis will help to protect what we have already achieved and maximise the growth potential.

An account planning session involves taking a step back from the [...]]]></description>
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		<title>Account development step 1 &#8211; prioritise</title>
		<link>http://www.theaccidentalsalesman.com/business-development/account-development-step-1-prioritise/</link>
		<comments>http://www.theaccidentalsalesman.com/business-development/account-development-step-1-prioritise/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 08:30:09 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Account Management]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Developing Relationships]]></category>
		<category><![CDATA[Sales Effectiveness]]></category>
		<category><![CDATA[account development]]></category>
		<category><![CDATA[account management]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=1808</guid>
		<description><![CDATA[Building accounts take time and focused effort. When you have a number of accounts, it may not be possible to pay the same amount of attention to each of them. Not all accounts will be worth the effort. By prioritising our accounts we can ensure that we maximise the sales we generate from the time [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>A time to sell</title>
		<link>http://www.theaccidentalsalesman.com/sales-meetings-presentations/consultative-sellig/a-time-to-sell/</link>
		<comments>http://www.theaccidentalsalesman.com/sales-meetings-presentations/consultative-sellig/a-time-to-sell/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 11:06:58 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Consultative Selling]]></category>
		<category><![CDATA[account development]]></category>
		<category><![CDATA[account management]]></category>
		<category><![CDATA[consultative selling]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[selling]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=1726</guid>
		<description><![CDATA[I was recently talking with a business owner who was struggling to sell more to an existing client. He could not understand why the client would not take his calls unless he wanted to buy something. &#8216;I really want to try and build a relationship but how is that possible if he will not meet [...]]]></description>
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