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	<title>The Accidental Salesman &#187; account management</title>
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	<description>Free online sales training with Richard White</description>
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		<itunes:summary>Free online sales training with Richard White</itunes:summary>
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			<title>The Accidental Salesman</title>
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		<item>
		<title>Account development step 4 &#8211; hold account review sessions</title>
		<link>http://www.theaccidentalsalesman.com/business-development/account-development-step-4-hold-account-review-sessions/</link>
		<comments>http://www.theaccidentalsalesman.com/business-development/account-development-step-4-hold-account-review-sessions/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 08:21:54 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Account Management]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Developing Relationships]]></category>
		<category><![CDATA[Sales Effectiveness]]></category>
		<category><![CDATA[account management]]></category>
		<category><![CDATA[review sessions]]></category>
		<category><![CDATA[sales review sessions]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=1942</guid>
		<description><![CDATA[It is easy to assume that everything is going swimmingly with a client. You are delivering what you promised. The client is paying your bills. You are talking to the client most days, surely an account review is just a waste of time?
Actually, the more regularly you work with a client on a day-to-day basis, [...]]]></description>
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		<title>Account development step 3 &#8211; Develop propositions</title>
		<link>http://www.theaccidentalsalesman.com/business-development/account-development-step-3-develop-propositions/</link>
		<comments>http://www.theaccidentalsalesman.com/business-development/account-development-step-3-develop-propositions/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 08:38:32 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Account Management]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Developing Relationships]]></category>
		<category><![CDATA[Sales Effectiveness]]></category>
		<category><![CDATA[account development]]></category>
		<category><![CDATA[account management]]></category>
		<category><![CDATA[proposition development]]></category>
		<category><![CDATA[sales growth]]></category>
		<category><![CDATA[sales propositions]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=1898</guid>
		<description><![CDATA[During the account planning sessions you will have identified potential opportunities but this should actually be an ongoing activity with all priority accounts &#8211; even those not big enough to justify formal account planning sessions.

A proposition generates the interest in having a sales conversation about a specific problem.   In pro-active account development we are [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Account development step 2 &#8211; formal account planning sessions</title>
		<link>http://www.theaccidentalsalesman.com/business-development/account-development-step-2-formal-account-planning-sessions/</link>
		<comments>http://www.theaccidentalsalesman.com/business-development/account-development-step-2-formal-account-planning-sessions/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 15:23:15 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Account Management]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Developing Relationships]]></category>
		<category><![CDATA[Sales Effectiveness]]></category>
		<category><![CDATA[account development]]></category>
		<category><![CDATA[account management]]></category>
		<category><![CDATA[account planning]]></category>
		<category><![CDATA[relationship management]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=1815</guid>
		<description><![CDATA[When we are working on our accounts day-in, day-out it is sometimes hard to see the wood from the trees. Taking time out to review important accounts on a periodic basis will help to protect what we have already achieved and maximise the growth potential.

An account planning session involves taking a step back from the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Account development step 1 &#8211; prioritise</title>
		<link>http://www.theaccidentalsalesman.com/business-development/account-development-step-1-prioritise/</link>
		<comments>http://www.theaccidentalsalesman.com/business-development/account-development-step-1-prioritise/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 08:30:09 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Account Management]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Developing Relationships]]></category>
		<category><![CDATA[Sales Effectiveness]]></category>
		<category><![CDATA[account development]]></category>
		<category><![CDATA[account management]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=1808</guid>
		<description><![CDATA[Building accounts take time and focused effort. When you have a number of accounts, it may not be possible to pay the same amount of attention to each of them. Not all accounts will be worth the effort. By prioritising our accounts we can ensure that we maximise the sales we generate from the time [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>5 account development steps for sales growth</title>
		<link>http://www.theaccidentalsalesman.com/generating-sales-leads/5-account-development-steps-for-sales-growth/</link>
		<comments>http://www.theaccidentalsalesman.com/generating-sales-leads/5-account-development-steps-for-sales-growth/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 12:38:54 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Account Management]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Developing Relationships]]></category>
		<category><![CDATA[Generating Sales Leads]]></category>
		<category><![CDATA[Sales Effectiveness]]></category>
		<category><![CDATA[account management]]></category>
		<category><![CDATA[lead generation ideas]]></category>
		<category><![CDATA[sales growth]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=1803</guid>
		<description><![CDATA[When a business is brand new then there is an obvious need to win new clients. As the business becomes more established then the sales focus should change to be a combination of finding new clients and selling more to existing clients. The easiest sale to make is to existing clients and yet this is [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Words can be costly when building trusted relationships</title>
		<link>http://www.theaccidentalsalesman.com/business-development/account-management-business-development/words-can-be-costly-when-building-trusted-relationships/</link>
		<comments>http://www.theaccidentalsalesman.com/business-development/account-management-business-development/words-can-be-costly-when-building-trusted-relationships/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 09:11:50 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Account Management]]></category>
		<category><![CDATA[Developing Relationships]]></category>
		<category><![CDATA[account management]]></category>
		<category><![CDATA[authentic selling]]></category>
		<category><![CDATA[building client accounts]]></category>
		<category><![CDATA[relationship building]]></category>
		<category><![CDATA[trust relationships]]></category>
		<category><![CDATA[trusted adviser]]></category>
		<category><![CDATA[trusted relationships]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=1794</guid>
		<description><![CDATA[There is a saying that &#8216;Words are cheap&#8217;. When it comes to building trusted relationships with clients words can turn out to be very expensive.

What you say to clients is important but not as important as what you do. People pay more attention to your behaviour than what you say. Being authentic when selling will [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A time to sell</title>
		<link>http://www.theaccidentalsalesman.com/sales-meetings-presentations/consultative-sellig/a-time-to-sell/</link>
		<comments>http://www.theaccidentalsalesman.com/sales-meetings-presentations/consultative-sellig/a-time-to-sell/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 11:06:58 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Consultative Selling]]></category>
		<category><![CDATA[account development]]></category>
		<category><![CDATA[account management]]></category>
		<category><![CDATA[consultative selling]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[selling]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=1726</guid>
		<description><![CDATA[I was recently talking with a business owner who was struggling to sell more to an existing client. He could not understand why the client would not take his calls unless he wanted to buy something. &#8216;I really want to try and build a relationship but how is that possible if he will not meet [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Account management does not guarantee sales</title>
		<link>http://www.theaccidentalsalesman.com/sales-meetings-presentations/consultative-sellig/account-management-does-not-guarantee-sales/</link>
		<comments>http://www.theaccidentalsalesman.com/sales-meetings-presentations/consultative-sellig/account-management-does-not-guarantee-sales/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 08:34:38 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Account Management]]></category>
		<category><![CDATA[Consultative Selling]]></category>
		<category><![CDATA[account management]]></category>
		<category><![CDATA[consultative selling]]></category>
		<category><![CDATA[selling]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=1783</guid>
		<description><![CDATA[One of the things that amazes me about small and medium sized businesses is how they struggle with lead generation from existing clients. This should be one of the easiest sales to make. There are three main reasons for this:
1. Waiting for the phone to ring
The person managing the account assumes that the client will [...]]]></description>
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		<slash:comments>1</slash:comments>
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