Articles Tagged ‘account management’

When a business is brand new then there is an obvious need to win new clients. As the business becomes more established then the sales focus should change to be a combination of finding new clients and selling more to existing clients. The easiest sale to make is to existing clients and yet this is [...]

There is a saying that ‘Words are cheap’. When it comes to building trusted relationships with clients words can turn out to be very expensive.

I was recently talking with a business owner who was struggling to sell more to an existing client. He could not understand why the client would not take his calls unless he wanted to buy something. ‘I really want to try and build a relationship but how is that possible if he will not meet [...]

One of the things that amazes me about small and medium sized businesses is how they struggle with lead generation from existing clients. This should be one of the easiest sales to make. There are three main reasons for this: