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	<title>The Accidental Salesman &#187; building client accounts</title>
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	<description>Free online sales training with Richard White</description>
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		<title>Sales Jargon De-Mystified: Up-Selling</title>
		<link>http://www.theaccidentalsalesman.com/starting-selling/sales-jargon-de-mystified-up-selling/</link>
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		<pubDate>Tue, 23 Mar 2010 08:30:10 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Account Management]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Consultative Selling]]></category>
		<category><![CDATA[Sales Effectiveness]]></category>
		<category><![CDATA[Sales awareness]]></category>
		<category><![CDATA[Starting Selling]]></category>
		<category><![CDATA[account development]]></category>
		<category><![CDATA[building client accounts]]></category>
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		<description><![CDATA[Up-selling makes the selling of services easier and increases the value of existing and new customers. This article explains what up-selling really means.
Up-selling is where you attempt to sell a customer a higher value product or service. It could be an existing customer who is already using the product or service and selling them a [...]]]></description>
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		<title>Sales Jargon De-mystified: Cross-Selling</title>
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		<pubDate>Tue, 16 Mar 2010 08:46:35 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Account Management]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Consultative Selling]]></category>
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		<category><![CDATA[account development]]></category>
		<category><![CDATA[building client accounts]]></category>
		<category><![CDATA[cross selling]]></category>
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		<description><![CDATA[Cross-selling makes the selling of services easier and increases the value of existing and new customers. This article explains what cross-selling really means.
Cross-selling is where you attempt to sell a customer additional products and services. For example, a mobile phone company may attempt to cross-sell mobile broadband packages to customers who are on a monthly [...]]]></description>
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		<title>Words can be costly when building trusted relationships</title>
		<link>http://www.theaccidentalsalesman.com/business-development/account-management-business-development/words-can-be-costly-when-building-trusted-relationships/</link>
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		<pubDate>Tue, 02 Feb 2010 09:11:50 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Account Management]]></category>
		<category><![CDATA[Developing Relationships]]></category>
		<category><![CDATA[account management]]></category>
		<category><![CDATA[authentic selling]]></category>
		<category><![CDATA[building client accounts]]></category>
		<category><![CDATA[relationship building]]></category>
		<category><![CDATA[trust relationships]]></category>
		<category><![CDATA[trusted adviser]]></category>
		<category><![CDATA[trusted relationships]]></category>

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		<description><![CDATA[There is a saying that &#8216;Words are cheap&#8217;. When it comes to building trusted relationships with clients words can turn out to be very expensive.

What you say to clients is important but not as important as what you do. People pay more attention to your behaviour than what you say. Being authentic when selling will [...]]]></description>
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