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	<title>The Accidental Salesman &#187; lead conversion</title>
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		<title>A Soft Selling question that turned a £5 order into a £500 order</title>
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		<pubDate>Mon, 29 Jun 2009 14:17:53 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Consultative Selling]]></category>
		<category><![CDATA[Generating Sales Leads]]></category>
		<category><![CDATA[lead conversion]]></category>
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I had some heart warming news yesterday when someone who had attended my last Lead Conversion Masterclass told me excitedly how he had used one of the simple soft selling questions he learnt on the course and lead to a much bigger and smoother sale. He couldn&#8217;t believe how simple and yet powerful the approach [...]]]></description>
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