‘How to Sell Thin Air’…..That was the title of the workshop I ran for Ecadamist Mark Underwood’s excellent Business NLP Group meeting last night. Its a club to show the business applications of NLP and was well attended by people who run their own business and people that work in companies in a non-sales [...]
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Day 6 – Golden questions for lead generation: How will your customers find you?
How will your customers find you?
You may have the best products and services in the world but unless your target audience knows that you can take away their pain then you are unlikely to sell much!
Once you have got #1 -5 answered correctly then you need to promote your business in as many [...]
Read moreDay 5 – 6 Golden questions for lead generation: Where is your credibility?
Where is your credibility?
How can you prove that you are able to take away their pain?
The best proof is having previous experience AND for them to be able to talk to existing customers.
Ask some of your customers to write you a testimonial.
Ask them if they would mind if they can be used as a reference.
Always [...]
Read moreDay 4 – 6 Golden questions for lead generation: Why you? (and not your competitors)
Why you? (and not your competitors)
So far we have covered who your target audience is, where their pain is and how to take their pain away.
So Who Why You?
The more of a specialist you become the easier it is to become the ideal choice. What makes you a specialist? Write down all the reasons [...]
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