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	<title>The Accidental Salesman &#187; lead generation</title>
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	<description>Free online sales training with Richard White</description>
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		<itunes:summary>Free online sales training with Richard White</itunes:summary>
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			<title>The Accidental Salesman</title>
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		<item>
		<title>How to Sell Thin Air</title>
		<link>http://www.theaccidentalsalesman.com/business-development/how-to-sell-thin-air/</link>
		<comments>http://www.theaccidentalsalesman.com/business-development/how-to-sell-thin-air/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 22:14:56 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[selling ideas]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=1043</guid>
		<description><![CDATA[
&#8216;How to Sell Thin Air&#8217;&#8230;..That was the title of the workshop I ran for  Ecadamist Mark Underwood&#8217;s excellent Business NLP Group meeting last night. Its a club to show the business applications of NLP and was well attended by people who run their own business and people that work in companies in a non-sales [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Day 6 &#8211; Golden questions for lead generation:  How will your customers find you?</title>
		<link>http://www.theaccidentalsalesman.com/generating-sales-leads/day-6-the-6-golden-rules-for-lead-generation-how-will-your-customers-find-you/</link>
		<comments>http://www.theaccidentalsalesman.com/generating-sales-leads/day-6-the-6-golden-rules-for-lead-generation-how-will-your-customers-find-you/#comments</comments>
		<pubDate>Thu, 04 Jun 2009 11:08:20 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Generating Sales Leads]]></category>
		<category><![CDATA[lead generation]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=986</guid>
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How will your customers find you?
 
You may have the best products and services in the world but unless your target audience knows that you can take away their pain then you are unlikely to sell much!
 
Once you have got #1 -5 answered correctly then you need to promote your business in as many [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Day 5 &#8211; 6 Golden questions for lead generation: Where is your credibility?</title>
		<link>http://www.theaccidentalsalesman.com/generating-sales-leads/day-5-the-6-golden-questions-for-lead-generation-where-is-your-credibility/</link>
		<comments>http://www.theaccidentalsalesman.com/generating-sales-leads/day-5-the-6-golden-questions-for-lead-generation-where-is-your-credibility/#comments</comments>
		<pubDate>Wed, 03 Jun 2009 13:09:59 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Generating Sales Leads]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[lead generation]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=981</guid>
		<description><![CDATA[
Where is your credibility?
How can you prove that you are able to take away their pain?
The best proof is having previous experience AND for them to be able to talk to existing customers.

Ask some of your customers to write you a testimonial.
Ask them if they would mind if they can be used as a reference.

Always [...]]]></description>
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		<title>Day 4 &#8211; 6 Golden questions for lead generation:  Why you? (and not your competitors)</title>
		<link>http://www.theaccidentalsalesman.com/generating-sales-leads/day-4-the-6-golden-questions-for-lead-generation-why-you-and-not-your-competitors/</link>
		<comments>http://www.theaccidentalsalesman.com/generating-sales-leads/day-4-the-6-golden-questions-for-lead-generation-why-you-and-not-your-competitors/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 10:54:36 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Generating Sales Leads]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[Sales Training]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=974</guid>
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Why you? (and not your competitors)
So far we have covered who your target audience is, where their pain is and how to take their pain away.
So Who Why You?
The more of a specialist you become the easier it is to become the ideal choice. What makes you a specialist?  Write down all the reasons [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Day 2 &#8211; 6 Golden questions for lead generation: Where is their Pain?</title>
		<link>http://www.theaccidentalsalesman.com/generating-sales-leads/day-2-6-golden-rules-for-lead-generation-where-is-their-pain/</link>
		<comments>http://www.theaccidentalsalesman.com/generating-sales-leads/day-2-6-golden-rules-for-lead-generation-where-is-their-pain/#comments</comments>
		<pubDate>Thu, 28 May 2009 17:24:07 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Generating Sales Leads]]></category>
		<category><![CDATA[lead generation]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=963</guid>
		<description><![CDATA[
Where is their pain?
Yesterday we covered, who your target audience is.  We separated your target audience into categories.  Today we are going to focus on their pain.   If we can establish their pain it will make it easier for you to sell to them.
People generally buy to solve problems and unless [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Day 1 &#8211; 6 Golden questions for lead generation:  Who is your target audience?</title>
		<link>http://www.theaccidentalsalesman.com/generating-sales-leads/day-1-the-6-golden-questions-for-lead-generation/</link>
		<comments>http://www.theaccidentalsalesman.com/generating-sales-leads/day-1-the-6-golden-questions-for-lead-generation/#comments</comments>
		<pubDate>Wed, 27 May 2009 17:06:12 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Generating Sales Leads]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[target audience]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=952</guid>
		<description><![CDATA[
There are 6 questions that I use to turnaround the sales fortunes of my clients.
Over the next 6 days I am going to share these questions with you to help you with lead generation.  Follow each blog and I will help you to understand how to approach answering the questions.
Day 1:  Who is [...]]]></description>
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		<title>17 Strategies for Lead generation success!</title>
		<link>http://www.theaccidentalsalesman.com/generating-sales-leads/17-strategies-for-lead-generation-success/</link>
		<comments>http://www.theaccidentalsalesman.com/generating-sales-leads/17-strategies-for-lead-generation-success/#comments</comments>
		<pubDate>Sun, 14 Dec 2008 12:38:01 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[All Audio Articles]]></category>
		<category><![CDATA[Generating Sales Leads]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[new business]]></category>

		<guid isPermaLink="false">http://www.theaccidentalsalesman.com/?p=917</guid>
		<description><![CDATA[I am a big fan of Frank Furness. He is an international speaker and trainer in sales and is currently working in over 48 countries. Frank specialises in new business generation and the use of technology in generating leads. I reg...Read the rest of this entry &#187;This resource is only available to members. Please Login [...]]]></description>
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		<slash:comments>2</slash:comments>
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<itunes:duration>40:09</itunes:duration>
		<itunes:subtitle>I am a big fan of Frank Furness. He is an international speaker and trainer in sales and is currently working in over 48 countries. ...</itunes:subtitle>
		<itunes:summary>I am a big fan of Frank Furness. He is an international speaker and trainer in sales and is currently working in over 48 countries. Frank specialises in new business generation and the use of technology in generating leads. I regularly quote Frankrsquo;s saying that cold calling is the price you pay for not doing enough lead generation activity in other areas. In this recording Frank reveals 17 strategies for lead generation including some of the things you can do with online technology.

Frank puts the reason why people struggle to generate enough leads down to the fact that they typically only follow one or two strategies. They are also more focused on sales than lead generation. According to Frank, you can have the best sales technique in the world but if you do not get in front of enough of the right prospects then you will struggle. Conversely, you can be an amateur at sales and yet if you do enough prospecting then someone is likely to buy from you. Sure, work on your technique but  once you have got leads coming in.

If you only listen to one audio on this site then make it this one! Frank provides a wealth of information and lots of references to free resources. I have to say that it is one of my favourite recordings and I will be listening to it myself several times to make sure that I am doing all 17 strategies. 

You may want to listen to this more than once. If you get a chance then take notes. Although it is delivered in an easy to digest fashion it is packed with practical ideas.
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