Articles Tagged ‘Marketing’

Shrewd marketers have used stories through the years to help make businesses more real and emphasise why the business is different. Stories are about people and people like to do business with people.
There is a story to everything. Think about your favourite piece of furniture in your house. What is the story behind how you [...]

Have you have seen the brilliant Marmite adverts on TV? The message is:
‘Marmite: You either love it or hate it!
Too many businesses are failing right now because they are trying to be all things to all people. Why not Marmite your business?

Something I learnt very early on in my sales journey is that prospects tend to judge quality of service by the price. It pays to be reassuringly expensive!
What happens, though, if your pricing puts you out of the frame in the current economic climate? How do you charge lower rates without appearing cheap?

Please excuse this little rant. It’s just that it saddens me deeply to see small business owners do the right thing and invest in better marketing their business only to find they have nothing to show for it except, perhaps, a pretty website and business card. They came to me for help with their sales [...]