Articles Tagged ‘Sales Training’

I was running a sales training course the other day and I was covering how to make cross selling to existing customers easier by increasing the range of products and services on offer. One attendee said:
‘I am an aroma therapist – does that mean to give different types of therapy such as reflexology?’

I have worked with a lot of people lately who have attended other people’s sales training programs and yet not getting results. The problem has NOT been the training itself but the fact that they were trying to sell the wrong thing.
Conventional sales training might teach you how to sell but it does not [...]

Why you? (and not your competitors)
So far we have covered who your target audience is, where their pain is and how to take their pain away.
So Who Why You?
The more of a specialist you become the easier it is to become the ideal choice. What makes you a specialist? Write down all the reasons [...]