Articles Tagged ‘target audience’

Have you have seen the brilliant Marmite adverts on TV? The message is:
‘Marmite: You either love it or hate it!
Too many businesses are failing right now because they are trying to be all things to all people. Why not Marmite your business?

Something I learnt very early on in my sales journey is that prospects tend to judge quality of service by the price. It pays to be reassuringly expensive!
What happens, though, if your pricing puts you out of the frame in the current economic climate? How do you charge lower rates without appearing cheap?

Clients are often surprised at how quickly they manage to turn around their sales when we work together. Its all very simple really – I get them to specialise. So many small business owners make sales and marketing harder than necessary by following a flawed belief that if they cast their net wide they are [...]

There are 6 questions that I use to turnaround the sales fortunes of my clients.
Over the next 6 days I am going to share these questions with you to help you with lead generation. Follow each blog and I will help you to understand how to approach answering the questions.
Day 1: Who is [...]