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	<title>The Accidental Salesman &#187; trusted adviser</title>
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		<title>Words can be costly when building trusted relationships</title>
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		<pubDate>Tue, 02 Feb 2010 09:11:50 +0000</pubDate>
		<dc:creator>Richard White</dc:creator>
				<category><![CDATA[Account Management]]></category>
		<category><![CDATA[Developing Relationships]]></category>
		<category><![CDATA[account management]]></category>
		<category><![CDATA[authentic selling]]></category>
		<category><![CDATA[building client accounts]]></category>
		<category><![CDATA[relationship building]]></category>
		<category><![CDATA[trust relationships]]></category>
		<category><![CDATA[trusted adviser]]></category>
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		<description><![CDATA[There is a saying that &#8216;Words are cheap&#8217;. When it comes to building trusted relationships with clients words can turn out to be very expensive.

What you say to clients is important but not as important as what you do. People pay more attention to your behaviour than what you say. Being authentic when selling will [...]]]></description>
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